Chris Ashley Email & Phone Number

Manchester, Gb

Manchester, Greater Manchester, Gb

• Lead global strategy and BD initiatives across UK, Europe, US, India, Middle East • Lead Peak’s partner ecosystem and shared GTM proposition design with cloud, technology & consulting partners including AWS, Snowflake, Google, Microsoft, SAP, UiPath, Slalom, KPMG, EY and others • Lead the partner x product interlock ensuring we are creating GTM, sales and product interoperability as the basis of scale partnerships • Lead partner sales playbook design and enablement• Lead special projects in collaboration with corporate development• Member of the senior leadership team

Manchester, Greater Manchester, Gb

• Led the global sales team to the best revenue performance in the companies history in 2021• Led the team to a successful Series C with SoftBank • Delivered 89% YOY CARR growth • 2X’d new business AOV globally • Created new sales motions and GTM propositions to enable enterprise sales motions • Created sales playbooks, sales bootcamp, onboarding and coaching toolkits, SDR cadences• Launched 2x new regional operations in US NYC and India Mumbai growing at 120%+ YOY to date • Embedded MEDDPICC into sales operating model• Worked with finance to reduce TTC by 50%• Worked to create a culture of high performance and psych safety • Member of the senior leadership team

Manchester, Greater Manchester, Gb

• Built and executed cross functional growth strategies across Sales, marketing, partnerships, customer success, data science• Developed new propositions to position Peak as a transformative capability (Use Case Factory, Scope, Horizon, Carbon Control Tower, Exec UI, Exec masterclasses etc) leading to a 120% uplift YOY in c-suite engagements, multi-app deployments and upper mid market / enterprise customer wins • Built and delivered Peak’s “Great Customer Experience” programme leading to record NPS scores of 75+

Manchester, Greater Manchester, Gb

• Built Peak’s AI Consulting function, leading a team of 7x consultants• Built the consulting handbook, service design and proprietary AI toolkits • Built new product marketing assets and shaped product design for our AI applications across pricing, inventory and marketing • Led discovery sessions, using proprietary toolkits to identify the best starting point for a customer’s AI journey, prioritising the areas in which AI will drive real business value and ROI.• Helped Peak transition from winning predominantly SMB and lower mid market customers to upper mid market and enterprise

Manchester, Greater Manchester, Gb

• Led discovery workshops and strategic engagements with senior leadership teams, identifying AI opportunities that create significant business value and competitive advantage.• Ran the technical sales processes - scoping, demo, architecting and proposal - that led to wins with Nike, Pepsico, Nestle, KOJ Group, Essentra, Polypipe, Superdry, AO, PrettyLittleThing, Molson Coors, Palace Slateboards, Deepak, JSW, Hermes, PHMG, MKM, B&PS, and others • Highest IC win rate in companies history at 52% when leading an engagement Vs 20% average

• Investing in and supporting pre-seed SAAS businesses focusing on building differentiated AI capabilities in biotech, healthtech, edtech, martech, createch, and fintech.• Collaborating with startup founders to provide strategic guidance and mentorship for business growth.• Successfully identifying and backing high-potential startups, contributing to their success in a hyper-competitive funding market.• Actively involved in the Manchester Angels community, networking with industry professionals and fostering a supportive ecosystem for startups.

Manchester, Lancashire, Gb

Providing c-level advisory in two primary areas:• AI & Technology advisory for growth-oriented SMBs in tech, business services, retail & consumer.• Commercial strategy & SAAS growth advisory in tech pre-seed, seed, series A-C.

New York, Ny, Us

Member of Pavillion (formerly The Revenue Collective) a private, invitation-only community of sales and marketing executives at growth-focused companies.

Manchester, England, Gb

Launched a boutique consultancy specialising in leadership, strategy and technology advisory.• Worked with Fotenix, a leading agri-tech start up. Scoped and architected software solutions that underpin their globally renowned ML-powered crop analytics solution and services; sourced and managed the software developers responsible for delivering the solution in agile sprints; consulted Fotenix leadership on commercial and technology strategy.• Worked with the CTO & Founder of a stealth SAAS business in the Pensions Investment Consulting market. Consulted on product development, branding and GTM strategy. Crafted a unique commercial strategy, enabling sustained competitive advantage whilst making it extremely difficult for tech competitors to emulate the business model via strategic deployments of IP in the service and solution design.• Worked with a CTO to architect a market-first AI powered psycholinguistic sentiment analysis tool called Lexx, ultimately a sophisticated NLP solution that acted as a pre-cursor to more comprehensive Generative AI solutions that would emerge. • Business growth consultancy for a talent management business called Capital on a monthly rolling retainer.

Manchester, Greater Manchester, Gb

• Delivered £1.3m in sales in 18 months from a cold start. Grew the customer base from 7 to 25.• Led Business Development, Sales, Marketing and Account Management.• Crafted commercial, business development and marketing strategies to build and support Human's network of clients and strategic partners. • Led Human’s strategy offering, consulting with leadership teams to delve into business challenges, analyse operating models and collaboratively scope out bespoke software that creates real long term value to the business. • Delivered 100s of strategy workshops to scope out technology; using methods such as design sprints, user story mapping, empathy mapping, process and systems mapping, product canvassing, collaborative architecting and business model canvassing.• Towards the end of my time with Human, I led a team of marketeers, product leads and account managers.Members of Greater Manchester Chamber of Commerce, Immerse UK, Manchester Digital & Clutch.

Manchester, Greater Manchester, Gb

Human is a digital transformation strategy and cloud app development agency. Human helps businesses across the UK to transform into more productive, efficient and innovative entities through digitisation, automation and innovation; creating more distinctive businesses as a result. Clients include Impact International, Corporate Punk, General Traffic, Jaguar Land Rover, KYB Europe, Marshalls, Telegraph Media Group, Manchester City FC, Design Bridge, Morris Hargreaves McIntyre, 4D Immersive, There Be Giants, Changing Education, Catch 22, Medem Energy, Paddy Power, Swift Dental Group, Tyne & Wear Archives and Museums, and more.We believe all technology should enhance, engage and empower people to focus on higher-value activities in their lives: to lead, to care, to craft. This insight guides everything we do and has enabled us to unlock enormous potential in businesses across the UK. We are technology agnostic and our software developers have extensive skill and experience crafting bespoke solutions across cloud, web and mobile; integrating with many different systems, frameworks, technologies and APIs of all forms and flavours.We are agile; meaning we are fast, we prove by doing, we believe in intense collaboration to mitigate risk, we champion shared understanding and we embrace the continuous evolution and improvement of all software. Our innovation team explore the commercial application of emerging technologies such as augmented and mixed reality, working with some of the biggest names in the UK. If you're a true leader with an ambition and vision to do things differently, we'd love to hear your story...

Manchester, Gb

• Shaped and executed commercial and marketing strategy of the business. • Built 70+ new business relationships in the U.K. and offered consultancy services covering business development, project management, marketing, employer branding and talent acquisition. • Consultative, empathetic and research or data-led approach to client challenges.• Led projects focused on: Process re-engineering, Customer experience and Human Centred Design; Unstructured data analysis & insights within the CRM; Reimagining negotiation frameworks; Crafting social & content strategies; Overarching business development strategy; Pricing strategies• Built and nurtured many incredibly strong relationships from the ground up with businesses throughout the UK at C-suite level. Comfortable discussing business to a deep-level across Marketing, Tech, Finance, Strategy, Business Modelling / Business Design or when discussing wider macro-economic issues and future waves of change that may impact industries.

In 2012 I set up a boutique business strategy & talent acquisition consultancy to fund my Wanderlust, giving me the flexibility to travel the world whilst working when and where I wanted. I partnered closely with exceptional businesses in the Marketing, Oil & Gas, Hospitality & Retail sectors; providing them with strategy, employer branding and talent acquisition services on an ad-hoc basis. Clients included Global Project Partners (GPP), Capital, Search Group, Mitchells & Butlers.In 2014 I finished travelling and decided it was time to take a new role in which I could continue to enhance my management experience and evolve my consulting experience further.

Talent Acquisition for Sales, Marketing, Engineering and IT.