Chris Behan Email & Phone Number

Riverview, Fl, Us

Riverview, Fl, Us

Reading, Pa, Us

Collaborate with cross-functional teams and stakeholders developing and deploying global marketing initiatives for battery and charging systems across industrial segments, including material handling, AGVs and floor care. Lead global CRM system improvements to align with needs for better segmentation, tracking and reporting. Direct internal teams and external vendors in support of major marketing initiatives and events across North and South America. • Spearheaded successful overhaul of global messaging based on Challenger system• Aligning sales tools with “voice of customer” for improved sales dialog effectiveness• Successfully launched products into the AGV and material handling segments• Leading global enhancements of Salesforce CRM to improve tracking and reporting

Mayfield Heights, Ohio, Us

Crafted marketing plans and managed tactical execution to support sales objectives across internal teams and sales channel groups. Managed sales and marketing support programs for Emerging Technologies Group which includes: robotics, advanced motive power (lithium-ion batteries and hydrogen fuel cells) as well as telemetry and operator safety systems. • Developed marketing strategies, tactics, and plans across sales channel segments• Spearheaded product educational programs across internal teams, dealer groups and customers• Exceeded corporate performance benchmarks for outbound communications campaigns • Collaborated with cross-functional teams to ensure cohesive strategic implementation

Los Angeles Area, California, Us

Develop integrated, multi-channel branding and marketing plans for clients in the agritech, automotive, software, electronics, aerospace and recreation industries. Formulate communications strategies, key messaging and content while managing creative teams and resources during fulfillment of marketing communications and demand generation programs. • Successfully established new brands in aerospace and heavy-duty fleet industries • Directed successful customer acquisition programs for clients in software and medical segments • Spearheaded winning product launches for automotive and heavy-duty diesel clients • Routinely exceeded performance objectives for demand generation campaigns • Managed all projects, budgets, vendors and consultative relationships with clients

Munich, De

Developed and managed marketing programs and lead generation campaigns for highly-technical engineering software and consulting company - targeting aerospace, automotive, heavy-duty diesel, defense, marine and power generation segments. Managed all program resources, including: technical personnel, budgets and external vendors. • Successfully translated technical data into compelling marketing messages and case studies • Collaborated with sales and management teams for tailored support of identified sales process • Regularly exceeded performance goals for lead generation campaigns across target segments • Established new standards for company’s global marketing and lead generation practices

Us

Developed marketing strategies and implemented multi-channel communications programs for large agency clients in the automotive, recreational vehicle and heavy truck industries. • Developed and directed outbound communications programs for automotive suppliers • Supported successful consumer launch campaigns for automotive electronics products • Directed agency resources and media planning for marketing outreach and branding programs

New York, Ny, Us

Developed and managed online marketing communications programs for agency clients who were leaders in automotive, education, entertainment and telecommunications industries.• Directed consumer research - gaining insight into brand positioning and media consumption • Collaborated with client marketing teams and traditional agencies to integrate programs• Directed creative and media teams in development and optimum placement of key messaging

Columbus, Oh, Us

Formulated and managed multi-channel marketing communications programs for leading automotive OEM, aftermarket and heavy-duty fleet brands. Managed agency teams, budgets and guided creative development of marketing communications programs.• Led strategic initiatives that measurably increased brand awareness and sales channel loyalty • Directed consumer research to identify brand perceptions and purchase motivators • Developed marketing messaging for advertising, POP displays, packaging and websites • Leveraged investment in racing sponsorship - differentiating brand position from competitors

Ann Arbor, Mi, Us

Directed agency resources and managed integrated multi-channel marketing communications and advertising programs for key agency clients in the automotive, computer, medical, industrial automation, plastics, and construction industries.• Developed strategic marketing communications plans for clients across several industries• Researched, evaluated and managed all agency advertising media activity • Sourced and managed all agency print production projects