Chris Behan

Chris Behan Email and Phone Number

Vice President of Marketing @ Babcock & Wilcox
Riverview, FL, US
Chris Behan's Location
Greater Tampa Bay Area, United States, United States
Chris Behan's Contact Details
About Chris Behan

Successful record of crafting and deploying effective marketing strategies and programs. Skilled at developing audience insights, formulating messages, planning communications, managing projects and budgets, as well as leading teams. Quick study of new technologies and market dynamics. Intuitive, creative - an innovator, motivator and change agent.

Chris Behan's Current Company Details
Babcock & Wilcox

Babcock & Wilcox

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Vice President of Marketing
Riverview, FL, US
Website:
babcock.com
Employees:
2604
Chris Behan Work Experience Details
  • Babcock & Wilcox
    Vice President Of Marketing
    Babcock & Wilcox
    Riverview, Fl, Us
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  • Enersys
    Global Head Of Content Marketing
    Enersys
    Riverview, Fl, Us
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  • Enersys
    Senior Marketing Manager - Motive Power, Americas
    Enersys Feb 2022 - Present
    Reading, Pa, Us
    Collaborate with cross-functional teams and stakeholders developing and deploying global marketing initiatives for battery and charging systems across industrial segments, including material handling, AGVs and floor care. Lead global CRM system improvements to align with needs for better segmentation, tracking and reporting. Direct internal teams and external vendors in support of major marketing initiatives and events across North and South America. • Spearheaded successful overhaul of global messaging based on Challenger system• Aligning sales tools with “voice of customer” for improved sales dialog effectiveness• Successfully launched products into the AGV and material handling segments• Leading global enhancements of Salesforce CRM to improve tracking and reporting
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  • Hyster-Yale Group
    Product Marketing Leader - Emerging Technology
    Hyster-Yale Group Oct 2018 - Oct 2021
    Mayfield Heights, Ohio, Us
    Crafted marketing plans and managed tactical execution to support sales objectives across internal teams and sales channel groups. Managed sales and marketing support programs for Emerging Technologies Group which includes: robotics, advanced motive power (lithium-ion batteries and hydrogen fuel cells) as well as telemetry and operator safety systems. • Developed marketing strategies, tactics, and plans across sales channel segments• Spearheaded product educational programs across internal teams, dealer groups and customers• Exceeded corporate performance benchmarks for outbound communications campaigns • Collaborated with cross-functional teams to ensure cohesive strategic implementation
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  • Behan Communications Group
    Lead Marketing Strategist / Program Director
    Behan Communications Group Apr 2008 - Sep 2018
    Los Angeles Area, California, Us
    Develop integrated, multi-channel branding and marketing plans for clients in the agritech, automotive, software, electronics, aerospace and recreation industries. Formulate communications strategies, key messaging and content while managing creative teams and resources during fulfillment of marketing communications and demand generation programs. • Successfully established new brands in aerospace and heavy-duty fleet industries • Directed successful customer acquisition programs for clients in software and medical segments • Spearheaded winning product launches for automotive and heavy-duty diesel clients • Routinely exceeded performance objectives for demand generation campaigns • Managed all projects, budgets, vendors and consultative relationships with clients
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  • Siemens
    Marketing Manager (Flowmaster Software - Acquired By Siemens)
    Siemens Jan 2006 - Mar 2008
    Munich, De
    Developed and managed marketing programs and lead generation campaigns for highly-technical engineering software and consulting company - targeting aerospace, automotive, heavy-duty diesel, defense, marine and power generation segments. Managed all program resources, including: technical personnel, budgets and external vendors. • Successfully translated technical data into compelling marketing messages and case studies • Collaborated with sales and management teams for tailored support of identified sales process • Regularly exceeded performance goals for lead generation campaigns across target segments • Established new standards for company’s global marketing and lead generation practices
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  • Johnson-Rauhoff Marketing
    Account Supervisor
    Johnson-Rauhoff Marketing Oct 2001 - Mar 2005
    Us
    Developed marketing strategies and implemented multi-channel communications programs for large agency clients in the automotive, recreational vehicle and heavy truck industries. • Developed and directed outbound communications programs for automotive suppliers • Supported successful consumer launch campaigns for automotive electronics products • Directed agency resources and media planning for marketing outreach and branding programs
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  • Beyond Interactive - Division Of Grey Global Group
    Strategic Account Planner
    Beyond Interactive - Division Of Grey Global Group Aug 2000 - May 2001
    New York, Ny, Us
    Developed and managed online marketing communications programs for agency clients who were leaders in automotive, education, entertainment and telecommunications industries.• Directed consumer research - gaining insight into brand positioning and media consumption • Collaborated with client marketing teams and traditional agencies to integrate programs• Directed creative and media teams in development and optimum placement of key messaging
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  • Fahlgren Mortine Marketing Communications
    Account Executive
    Fahlgren Mortine Marketing Communications Apr 1999 - Aug 2000
    Columbus, Oh, Us
    Formulated and managed multi-channel marketing communications programs for leading automotive OEM, aftermarket and heavy-duty fleet brands. Managed agency teams, budgets and guided creative development of marketing communications programs.• Led strategic initiatives that measurably increased brand awareness and sales channel loyalty • Directed consumer research to identify brand perceptions and purchase motivators • Developed marketing messaging for advertising, POP displays, packaging and websites • Leveraged investment in racing sponsorship - differentiating brand position from competitors
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  • Pwb Marketing Communications
    Media & Production Manager / Account Executive
    Pwb Marketing Communications Feb 1997 - Apr 1999
    Ann Arbor, Mi, Us
    Directed agency resources and managed integrated multi-channel marketing communications and advertising programs for key agency clients in the automotive, computer, medical, industrial automation, plastics, and construction industries.• Developed strategic marketing communications plans for clients across several industries• Researched, evaluated and managed all agency advertising media activity • Sourced and managed all agency print production projects
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Chris Behan Skills

Marketing Strategy Email Marketing Brand Development Lead Generation Marketing Management Advertising Integrated Marketing Marketing Communications Account Management Product Launch Management Strategy Product Development Customer Relationship Management Business To Business Strategic Planning Marketing Sales New Business Development Medium Duty And Heavy Duty Vehicles Business Development Market Planning Social Media Marketing Leadership Sales Process Market Research Automotive Team Building Public Relations Business Strategy Social Media Start Ups Brand Management Online Marketing Digital Media Digital Marketing Strategic Partnerships Digital Strategy Salesforce.com Business Planning Multi Channel Marketing Project Management Customer Insight Brand Awareness Media Planning Cross Functional Team Leadership Lithium Ion Batteries Hydrogen Fuel Cells Integrated Multi Channel Marketing

Chris Behan Education Details

  • The University Of Toledo
    The University Of Toledo
    Major: Marketing

Frequently Asked Questions about Chris Behan

What company does Chris Behan work for?

Chris Behan works for Babcock & Wilcox

What is Chris Behan's role at the current company?

Chris Behan's current role is Vice President of Marketing.

What is Chris Behan's email address?

Chris Behan's email address is ch****@****ncg.com

What is Chris Behan's direct phone number?

Chris Behan's direct phone number is +170754*****

What schools did Chris Behan attend?

Chris Behan attended The University Of Toledo.

What skills is Chris Behan known for?

Chris Behan has skills like Marketing Strategy, Email Marketing, Brand Development, Lead Generation, Marketing Management, Advertising, Integrated Marketing, Marketing Communications, Account Management, Product Launch, Management, Strategy.

Who are Chris Behan's colleagues?

Chris Behan's colleagues are John Howard, Daniel Pezia, Alessandro Santini, Juan Ignacio Zabala Urrutia, Ron Barclay, James D. Keyser, Hanne Anita Jepsen.

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