Creating targeted strategies to help tech startups achieve full potential and unlock hyper-growth, at scale; Notable projects: - Designed go-to-market strategy for a Web3 SocialFi startup to quickly establish brand equity and jumpstart user acquisition; Achieved a 10x increase in registered users within the first 3 months by working with marketing team for influencer and content marketing strategy- Designed and built Sales and Marketing & Sales Operations function for Web3 startup to support rapid market expansion phase- Built Sales Operations & Data Analytics team with a minimal budget and architected a 360-degree performance management suite and KPIs to quantitatively link activity to output within 1.5 months- Partnered with E-sport startup to launch a new entity; Designed and rolled out a brand-new end-to-end operating model, including a brand-new system for automating daily financial operations using AI and machine learning

Define go-forward GTM strategy and roadmap to achieve aggressive user acquisition and growth targets.

Led PwC's NorCal Sales Effectiveness Practice; Notable projects:• Strategic Account Owner, managing executive-level relationships and overseeing 15+ global consulting projects; Consistently exceeded revenue and margin targets, achieving 45% year-over-year client fee growth and 52% pipeline value increase - Partnered with sales/marketing leadership at a leading technology company to develop compelling thought leadership materials and whitepapers their Cloud capabilities, resulting in 35% growth in sales pipeline within a 3-month period - Transformed global order-to-cash processes at for a tech leader, enhancing customer experience; Leveraged cutting-edge automation, yielding $1.5M in efficiencies. Established procedures for 200+ business processes, featuring automated tutorials - Led go-to-market strategy and performed Voice of the Customer analysis for a top-tier hardware company to re-think customer segments and better align product suite based on customer needs; recommendations contributed to 35% uptick in month-over-month revenue in North American markets- Redesigned sales funnel and sales cycle for B2B channel to align to changing customer landscape; Designed and implemented world-class Salesforce.com CRM system to enable and automate key sales activities, including 360-degree view of the customer dashboard; Efforts directly contributed to 37% first-year sales growth.

Led and delivered over 10 client projects, focused on driving sales/marketing productivity through a blend of point solutions and transformative programs; Responsible for leading complex teams of 20+ staff across multiple countries, showcasing expertise in project management, client engagement and communication skills; Formally recognized as one of the Firm’s leading go-to-market strategyexperts; Notable projects:• Authored pivotal global benchmarking study focused on go-to-market excellence in the tech sector; Analyzed data from over 100 companies to identify and quantify leading practice go-to-market capabilities• Led go-to-market strategy at CDK and performed in-depth market analysis and customer segmentation to transform to a customer-centric sales cycle; re-trained sales organization on solution-based selling, resulting in 43% increase in sales revenue and 20-point improvement in customer NPS• Led front office platform redesign at Adecco, resulting in a 150% increase in new sales pipeline growth. Oversaw organizational changes, technology upgrades, and process enhancements• Drove new product design at Pontoon and partnered with service provider to design and build brand-new global contingent workforce staffing solution, the first of its kind in the market; successfully rolled out solution to multiple high-tech customers resulting in $10M in new revenue• Directed a transformative workforce performance management program at Pontoon. Redefined roles and designed cutting-edge performance measurement tools to achieve streamlined operations yielding 26% higher retention, and 33% improved employee satisfaction• Created and launched PwC's Sales Excellence Diagnostic, a 20-point comprehensive automated tool to assess sales/marketing functions across 18 distinct capabilities, removing friction points and improving efficiency

Delivered more than 15 engagements at Fortune 500 clients, concentrating on revenue growth, cost reduction, performance improvement and risk management; Recognized across the firm for exceptional analytical and leadership capabilities; Notable projects:• Led IPO and spin-off integration of Verizon’s Directories business to become standalone entity, resulting in on-time Day 1 and substantial financial improvement, including operating cost synergies of $70M• Executed pre-deal operational and financial diligence for HP’s $13.9B acquisition of EDS, focusing on front-office integration, go-to-market synergies and operational alignment; Diligence resulted in successful acquisition and yielded $15.5M in synergies• Served as strategic partner assessment at Sharp Electronics and performed scorecard evaluation of Sharp’s most important strategic partners; worked with leadership to renegotiate key partner contracts resulting in $3.7M in year-over-year cost savings

Selected in 2012 as 1 for 40 of PwC's highest performing Directors globally to attend Genesis Park in Cape Town, South Africa. Genesis Park is PwC's global leadership development program for the top 2% to 5% of directors.