Chris Baldwin Email & Phone Number

York, Gb

York, Gb

Sheffield, England, United Kingdom

Reporting to the CEO, responsible for direct and indirect sales globally, I was engaged to accelerate growth for this UK transformer, Voltage Optimisation (VO) and BESS manufacturer.

Melbourne, Australia

Utilizer is a leading energy advisory that empowers Australian businesses to identify and deliver opex and carbon reduction programmes.Reported to the CEO/MD, with full accountability for B2B sales for large business customers, Multisite and SME customers. Achievements• Together with MD, grew this tech-savvy start-up to 7 FTE in eight months, driving growth, revenue and sales to target• Advised state and local government bodies on multi-million dollar infrastructure project involving diverse renewable energy options for long term sustainable return • Acquired major property developer as a client, managed tender process across multiple high visibility green- and brown-field projects to deliver multi-million dollar client upside• Engaged by European consultancy to advise global multinational on energy landscape• Secured contractual agreements with energy retailers, suppliers and partners• Designed, created and deployed end-to-end tender process• Engaged referrer partners to provide leads and sales• Led team to deliver tangible solutions including solar PPA, power-factor and energy efficiency sales

Edinburgh, Scotland, United Kingdom

Reporting to the Directors, with accountability for global research subscription sales, I was engaged to take sales ‘to the next level’ for this renown energy research consultancy.Achievements:• Increased sales 186% in first year, deployed improved sales process, drove CRM uptake (D365)• Drove increases in new sale price by 118% and retention price by 106% • Recruited diverse team of 7 to meet increased sales targets • Member of leadership team who successfully presented to PE and trade buyers ahead of company sale

Melbourne, Australia

P&L accountability for Business Sales portfolio which included 9k large business customers (C&I) with approximately $850m revenue and $36m GM; and Multisite customers of between 10 and 3,800 sites.Achievements• Led cross-functional project team with McKinsey to unleash growth and identify $11.6m gross margin• Led deployment of margin-driving initiatives with McKinsey RTS, to deliver >$6m margin by 2018• Re-built Multisite sales team from ground up: led recruitment of staff, re-design of processes, re-writing of contracts. The team hit 2016 and 2017 full year targets in 6 months• Led deployment of integrated campaign calendar, improved campaign conversion rate by 233%• Established Sales Fulfilment function, enabling a 200% quality improvement in H1 2015• Led project team that successfully collected $6m aged debt in dispute and billed $7m aged unbilled• Managed C&I Customer Service for 12 months, driving improvements in AHT, ACW and Service Level• Improved engagement across Sales and Service teams by 26% and 57% respectively

Reporting to the Group Manager Retail Sales, the purpose of this strategic role was to discover, develop and optimise channels to maximise sales targets in line with Retail Sales’ strategic plans. Key goals were to gain, retain and grow Origin’s residential and SME customer base.Achievements• Conceived, planned, implemented and led special project to acquire 40k residential customers in Q4FY13. Actual results (52k gross sales, approx. 41k net acquisitions) fulfilled strategic directive of stopping loss of customers and enabled Origin to exit from door-knocking• Led project team that on-boarded 7 new external sales channels within six weeks• Negotiated both short-form and long-form agreements with new partners• Advised internal stakeholders (including Legal and Regulatory) on compliance and ACL requirements

Reporting to the Head of Business Customers, role was responsible for volume and margin targets to win and keep customers in the segments between SME and Major Customers, with annual revenue >$1.1billion. Achievements• Re-built sales team and led an increase in retention rate from 44% to 71% across FY12 • Led leaders of teams, up to 35 FTE in total• Drove 200% improvement in retention rates in two OE-purchased NSW retailers • Developed and deployed campaign drives to increase results • Co-ordinated and delivered sales training sessions to team members nationally

I led a team of Channel Managers responsible for managing the commercial performance and functional relationship between AGL and its internal and external residential sales channels and/or partners. Achievements• Recruited, formed and led a new operational team of five Channel Managers• Achieved annual sales target to Opex budget (>480k acquisitions at <$36m campaign spend)• Identified initiatives to improve efficiency in sales cancellations, estimated worth >$2m Opex savings

Ba (Hons)

Education record