Team leader on launch of OTT live-streaming 24/7 weather channel app from conception through first day of air & beyond. Pitch and produce all long and short form special projects from social teases to one hour documentaries. Clients include: Fox News, Fox Business News, Fox Sports.

Conceptualize, develop, write, edit, produce, and direct all image, campaign, and topical commercial advertising promotions. Lead creative team on all Out-of-Home branded content. Delegate and direct workflow for branding and marketing teams on content options and opportunities to ensure work is consistent with brand voice. Orchestrate and verify content for all Dateline NBC - web teases and social media feature shorts. Direct, package, and deliver daily media spotlights featuring Lester Holt to all affiliates nationwide. Current in-house clients include: TODAY Show, NBC Nightly News, Dateline NBC, Meet the Press, TheGrio.com, NBC Weather Plus, NBCLatino.com, Education Nation, and The Chris Matthews Show.KEY ACHIEVEMENTS:• Initiated and published The Chris Matthews Show promotional campaign, airing eleven years in national syndication and becoming number one for its target demographic and time slot by chairing, developing, and overseeing all aspects of campaign.• Launched NBC Weather Plus, a national 24-hour award winning weather channel, by conceptualizing, producing, and editing the internal video demonstration (sizzle reel) pitch. Channel reach of 67% of U.S. households. • Generated over fifty-million new monthly views and over two-million dollars in annual revenue by spearheading innovative multi-channel Out-of-Home content platform.• Executed the successful transition from anchor Tom Brokaw to Brian Williams by producing and showcasing over forty affiliate station shoots/productions and hundreds of customized promotional content spots.

Experience in digital design, branding development, multi-channel marketing concepts, leading multi-channel B2B and B2C brand initiatives, and agency experience. Oversee, direct, and chair all levels of production while supporting and leading staff and crew to strengthen and streamline processes. Regularly design innovative promotional and marketing strategies, optimize available digital technology, and inspire top performance from staff and crew at all levels. Engage in complete immersion into all aspects of production projects including staffing, sales and marketing, budget and finances, post-production, and close collaboration with network and studio executives. Current corporate clients include: ESPN, Zeta Global Marketing, Air-Med-Care Network, Meadowlands Raceway & Entertainment, Artskills Poster Supplies, Julia’s Butterfly Foundation, International Firestop Council, XO Sink Pro, Allta Faucet, Morlock Publishing, Silvercrest Asset Management Group, LG Electronics, Cine-Med, & Irish Americans Writers & Artists.KEY ACHIEVEMENTS:• Designed and launched first ever multi-channel marketing campaign for Air Med Care Network resulting in over three-million YouTube views, 77 thousand click-throughs, 14 thousand conversions, and 1.2 million dollars of revenue generated within one month of publication.• Wrote, shot, produced, and edited a Kickstarter campaign sizzle reel resulting in 100K in revenue.