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Chris Gustafson Email & Phone Number

Vice President, Performance Clarity and Optimization at Ashley Global Retail
Location: Valrico, Florida, United States 18 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Role
Vice President, Performance Clarity and Optimization
Location
Valrico, Florida, United States
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Who is Chris Gustafson? Overview

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Chris Gustafson is listed as Vice President, Performance Clarity and Optimization at Ashley Global Retail, a with 327 employees, based in Valrico, Florida, United States. AeroLeads shows a matched LinkedIn profile for Chris Gustafson.

Chris Gustafson previously worked as Vice President, Performance Clarity and Optimization at Dufresne Spencer Group, Llc Dba Ashley and Director of Quality Assurance at Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore. Chris Gustafson holds Bachelor Of Science, Business Administration from Excelsior College.

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Ashley Global Retail

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Profile bio

About Chris Gustafson

I've been extremely fortunate to have a life full of diverse experiences. Waiting tables in University (thank you, Clancy's Roadhouse!) directly demonstrated the impact of excellence in Customer Experience. Roofing in Kenora and welding railroad tracks outside Estavan in the blazing summer sun taught the value - and challenge - of physically demanding jobs. Submarine service brought discipline (at a time I sorely needed it), and showed me the power of training and a clear, unified purpose. Gas turbines taught me that we can ALWAYS learn new things, and that change can be both terrifying and fulfilling. Furniture - from learning to sell to the privilege of being in Customers' homes to deliver their special purchase to repairing something that was once broken - brought it all together in a career that has now extended nearly 20 years.The thread through all those experiences is that I've met and worked with truly amazing people that have shared, challenged, led, followed and walked beside me at various times. There have been good days, bad days, great days and what-the-hell-do-we-do-now days. To each of those people I owe a debt of thanks and gratitude for helping me achieve what I have, shaping who I am, and putting me in a position where I love what I do. Thank you, all!

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Chris Gustafson's current company

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Ashley Global Retail
Ashley Global Retail
Vice President, Performance Clarity and Optimization
Melbourne, FL, US
Website
Employees
327
AeroLeads page
18 roles

Chris Gustafson work experience

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Vice President, Performance Clarity And Optimization

Current

Melbourne, Florida, United States

- Responsible for driving the analysis and recommendations for optimal distribution center locations, sizing, and storage configuration.- Establishing and maintaining performance KPIs for Distribution, Transportation, and Repair operations, including scorecards and measurements of system pressure, cost, efficiency, effectiveness, and safety.- Reviewing, recommending and launching large-scale process improvement projects that improve our Guest and Team experiences.- Audit and asset management responsibilities for improved utilization and reduced vendor costs.

Mar 2024 - Present

Director Of Quality Assurance

Tampa, Florida, United States

• Led PowerBI development to replace existing MS-Office based metrics, including new measures from Delivery and Warehouse Productivity to Capacity Demand defined by delivery route.• Stock reservation optimization development and implementation, improving available-to-schedule orders by a minimum of 15% on an open book of 60,000 orders.• Implemented a new routing/communication software, with >30% reduction in Not At Home deliveries and a unified source of delivery status across stores, service, and operations.• Improved Customer experience through reduction of repeat deliveries to the same Customer; annual labor savings of $800,000 and recovered home delivery capacity of $10MM.• Operational leadership for two warehouse moves, including oversight of on-site contractors, building flow, process changes, and relocation of over 40,000 pieces of furniture.• Leadership of a small team with a culture of ‘we can make it better’, working autonomously (both remotely and travel to sites) while maintaining a strong team relationship

Aug 2020 - Mar 2024

Project Manager / Consultant

Tampa, Florida, United States

Supporting DSG in evaluation and improvement of the Guest experience and operational performance with a focus on in-home delivery. Specifically, this meant evaluation of three alternative software platforms as potential replacements for our existing routing and communication tools.When you deliver into someone's home, you are entering their space - the place that is uniquely special to them. My goal in this role is to find the tools that fill that Guest's experience with 'wow' moments and allow the operational team to do so effectively and efficiently.

Jun 2020 - Aug 2020

Project Manager

United States

Led cross-functional team on a contract to minimize damaged product and reschedules to improve the Sleep Number Customer experience

Feb 2020 - Mar 2020

Senior Director, Retail Distribution

Brandon, Fl

Responsible for distribution and delivery operations in our Florida and Georgia markets out of East Point, GA and Brandon, FL. Providing warehousing, delivery and repair services to over 30 Ashley Homestores, and partnering with our Customer Service teams, our goal was to create passionate, life-long Customers by getting it right the first time and every time! With a team over over 275 Ashley team members and 200 third party partners, we worked to bring to life the vision of home for each and every Customer that trusted us in their home.

Apr 2019 - Dec 2019

East Region Shop Operations Manager

Brandon, Fl

Led shop improvements across Tampa, Atlanta, and Chicago distribution centers, supporting process and training improvements in both materials and techniques to adapt to changing product designs.Operational support for warehousing and delivery processes in all three markets, including support of Customer interaction training and responsiveness to annual employee engagement surveys; how to energize and better retain our front line team members

Jan 2018 - Apr 2019

Operations Manager

Brandon, Florida

Support for Retail Distribution Center in warehousing, delivery, and repair of Home Furnishings.

Dec 2016 - Jan 2018

Director, Guest Care

Winnipeg, Canada Area

Expansion of operations role to include oversight of furniture repair teams at five distribution centers in Manitoba, Saskatchewan, Alberta,and the Greater Toronto area, with financial responsibility for same. Extended support in driving profitability improvements for organization through process control and efforts to maximize available revenue streams, as well as seeking new opportunities for cost center income.Key focus is improvements in speed-to-Customer and Net Promoter Scores, with a reduction in open Customer service issues and open order aging.

Mar 2014 - Dec 2016

Manager, Operations

Winnipeg, Canada Area

Oversight of Service Operations, including:- Customer Service Center supporting 15 stores and 4 Distribution Centers in three provinces- Vendor relationship management and vendor recovery- Logistics services for overseas and domestic freight- Regional delivery and service planning for TDG fleet

Nov 2012 - Mar 2014

Director - Hr/Training Process

Winnipeg, Mb

Lead continuous improvement efforts in Human Resources with a primary focus on new employee onboarding and training.Provide organizational training on Continuous Improvement concepts, including Six Sigma and Lean principles and applicationDevelop measurement systems for turnover and retention and quantify the costs associated with sameAssist HR and Training departments with daily responsibilities

Mar 2012 - Nov 2012

Process Manager - Hr

Winnipeg, Mb

Revised and updated weekly company-wide training curriculum to reflect company events, cross-divisional training, and continuous improvement conceptsProject manager for implementation of electronic paystub delivery in cooperation with Canada PostTraining support

Feb 2011 - Mar 2012

Manager, Transportation And Repair

Winnipeg, Mb

Led a team of 3 supervisors and 45 employees responsible for delivery and repair of furniture, bedding and appliances in Winnipeg and south-eastern/central ManitobaWith delivery planning and retail sales teams, coordinated planned delivery and repair volumes and scheduling for a fleet of 10 delivery trucks and 5 repair vehiclesOther responsibilities included budget analysis and monitoring, quality control supervision, fleet maintenance planning, and WCB case management

Jul 2008 - Feb 2011

Materials Contract Manager

Ge
Mar 2008 - Jul 2008

Manager, Continuous Quality Improvement

Winnipeg, Mb

Dec 2005 - Mar 2008

Six Sigma Black Belt

Ge

Marietta, Ga

Mar 2000 - Jun 2004

Nuclear Machinist Mate

East Coast

Sep 1991 - Mar 2000
Team & coworkers

Colleagues at Ashley Global Retail

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2 education records

Chris Gustafson education

FAQ

Frequently asked questions about Chris Gustafson

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What company does Chris Gustafson work for?

Chris Gustafson works for Ashley Global Retail.

What is Chris Gustafson's role at Ashley Global Retail?

Chris Gustafson is listed as Vice President, Performance Clarity and Optimization at Ashley Global Retail.

Where is Chris Gustafson based?

Chris Gustafson is based in Valrico, Florida, United States while working with Ashley Global Retail.

What companies has Chris Gustafson worked for?

Chris Gustafson has worked for Ashley Global Retail, Dufresne Spencer Group, Llc Dba Ashley, Dufresne Spencer Group, Llc Dba Ashley Furniture Homestore, Sleep Number Corporation, and Ashley Furniture Industries.

Who are Chris Gustafson's colleagues at Ashley Global Retail?

Chris Gustafson's colleagues at Ashley Global Retail include Mark Allemand, Meagan Blythe, Vanessa Ingram, Dj Foley, and Mo Barkawi.

How can I contact Chris Gustafson?

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What schools did Chris Gustafson attend?

Chris Gustafson holds Bachelor Of Science, Business Administration from Excelsior College.

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