Strategic planning and delivery of all marketing and communications activities for the Australian International Documentary Conference (AIDC)

Facilitation and delivery of the 2023 Hot Docs Industry Conference program of masterclasses, in-conversation sessions and panels. Assistance with the Hot Docs Deal Maker program of curated meetings between content creators and buyers / commissioners / distributors.

User experience design, site-building and logistical delivery of the AIDC 2021 virtual conference event platform.

Sessional Academic teaching staff for University of Melbourne subject Principles of Arts Management, delivered online in Semester 2, 2020. Tutorial and marking duties for two classes of local and international students, and guest lecturer on the topics of Structure and Governance in arts organisations.

Strategic planning and delivery of all marketing and communications activities for the Australian International Documentary Conference (AIDC)

As Marketing Manager for Melbourne Fringe, the organisation behind the annual Melbourne Fringe Festival, I was responsible for all marketing, communications and audience development activities. This included:- Formulation, delivery and review of Melbourne Fringe marketing, brand and audience development strategy.- Management of the concept development, production and delivery of the printed Festival Guide, website, EDM e-newsletters, Festival advertising, signage, Festival Report and all other marketing collateral.- Copywriting, editing and proofreading for all marketing collateral and external communications (print, website, social media and marketing/annual reports).- Community management of Melbourne Fringe social media channels, including content production and curation.- Management of relationships with key marketing/communications contractors and the delivery of their work – including publicist, graphic designers and web developers.- Management and delivery of Festival membership program and external client guide/website advertising program.- Development of media, marketing and promotional opportunities via the creation and maintenance of strategic relationships with external organisations.- Negotiation and management of annual marketing budgets.- Management and supervision of marketing contract staff and interns.- Collection and analysis of market research data to inform business and marketing planning.

Contracted as Marketing Coordinator for the 2012 Melbourne Fringe Festival, my key responsibilities included:- Communications planning for the 2012 Melbourne Fringe Festival, including drafting of key message language and style guides, and management of social media strategy and updates. - Online communications tasks including the building and distribution of Melbourne Fringe EDM eNewsletter (copy creation, editing, image processing and recipient database updates), and maintenance of image galleries, competitions and membership sections of Melbourne Fringe website.- Coordination of Melbourne Fringe advertising: including ad copy distribution to online and print media, and ad scripting for radio media. Management of Melbourne Fringe website (utilizing Adzerk ad server software) and EDM deliverables for external advertising clients and Festival partners. - Development of creative briefs for exhibition catalogues and awards design, liaising with external design contractors. Drafting of photographic briefs for in-house photography and visual documentation of Festival, including supervision of subsequent shoots.- Design and creation of additional Melbourne Fringe Festival marketing collateral and venue signage using Adobe CS products.- Administrative tasks including the processing of VIP and media ticketing using Festival POS system, management of membership database and membership incentive campaigns, and supervision of audience survey data collection and analysis.- Drafting of Marketing Report for 2012 Festival and document design brief.

As editor of Rave Magazine between 2005 and 2012, my key responsibilities included:- Editorial management of a weekly tabloid format newsprint music, arts, entertainment and lifestyle publication and associated website, digital edition and social media. - Masthead brand management, edition planning, deadline enforcement and development of social media engagement strategies. Budget and contributor administration.- Manuscript assessment, copyediting, fact checking, correction, proofing and quality control of all published material. Website editing and maintenance.- Generation of copy in the form of news, feature articles, interviews, reviews, headlines and captions. - Direct supervision of editorial staff and layouts/design staff, plus casual sub-section editors. Extended supervision and editorial development feedback for 40-50 freelance contributors. - Facilitating internal communications with publisher, staff and contributors, and external communications to develop and maintain relationships with a variety of industry stakeholders, readers and associated local and national media (print, online and radio).

As an Edition Control Officer for News Corp Australia's Queensland News products, my responsibilities included:- Final proofing, copy-checking, corrections, quality control and page consignment for The Courier Mail, The Sunday Mail and associated supplements using pre-press pagination software, enacted to daily production deadlines.- New staff training and orientation for page consignment software and department shift responsibilities.- Communication with print site and technical staff to ensure uninterrupted file flow and maintenance of production deadlines.

Key responsibilities:- Collection of information as per client briefs from multiple national print newspapers and publications. Collating and preparing clipping folios for distribution deadline.