Chris Latta Email & Phone Number

Burlington, Vermont Area

I managed a client portfolio interacting with Executives, Directors, and other strategic business partners in an increasingly competitive digital marketplace. I focused on retention and product revenue growth within my clients’ portfolios by:-Developing Dealer Principal, C-Level and GM/decision maker dealership relationships.-Assessing the effectiveness of dealer marketing and advertising spend to identify gaps and opportunities; advising clients on digital marketing best practices aligned with Dealer.com’s products and services.-Identifying and suggesting opportunities for aligning a dealers marketing messaging using performance analysis, attribution, SEM, SEO, Social Media, website layout, content and functionality, lead generation opportunities, leading to delivering new monthly digital advertising sales.

Burlington, Vermont Area

After four successful years in a San Diego based, sales position helping to build the Dealer.com brand nationally, I was promoted to take a new internal position at the Vermont headquarters becoming the first National Inside Sales Director realizing the untapped revenue source in the client data base. Ultimately generating explosive revenue growth during this period. Initially I was a single contributor and developed the first Inside Sales Team that evolved into a team of 8 focused on minimizing client churn, protecting and generating revenues, and aligning dealership needs with the Dealer.com platform of products and services. My role included:-Protecting, Prospecting and acquiring new business to generate revenue and grow the book of business for Dealer.com via outbound calls, virtual demonstrations and onsite presentations of Dealer.com solutions and products. -Utilizing a consultative process to determine Dealer need, offer creative solutions, and develop quality business to help grow both the dealerships’ and Dealer.com revenues. -Coaching the Account Managers to develop market strategy for new business acquisition and growth. Worked to distinguish Dealer.com from other media companies through knowledge of advertising, software, the industry and customers.-Developing Dealer Principal, C-Level and GM/decision maker dealership relationships.-Helping accounts align traditional offline advertising messages online using Dealer.com’s platform of products and services.-Working with dealers to reduce overall ad spend using measurable and cost effective digital strategies.

I joined Dealer.com after four years as one of their first west coast clients and raving fans. I was hired onto the original sales team, based in San Diego. My role was responsible for generating new business via outbound calls, email campaigns, virtual demonstrations, and onsite presentations of Dealer.com’s innovative and industry disrupting solutions and products. This role was personally rewarding as I was fortunate to have close access to the Founders, Developers and Engineers and contributed to shaping the Dealer.com brand and platform. During my tenure, I developed and managed a pipeline of opportunities to meet and exceed sales targets by being an industry expert and highly skilled closer. I worked tirelessly to distinguish Dealer.com from other media companies through knowledge of digital advertising, software, the industry and customers.

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Glendale, Ca

Glendale, Ca

Glendale, Ca