Chris Leins Email and Phone Number
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Accomplished media manager with experience developing cross channel, data led media efforts that build brands and drive ROI. Expert in the creation of strategic marketing platforms that take an audience first approach to strengthen message relevancy and improve both business and media performance. Fully versed in all forms of addressable media, including CRM led programmatic, addressable TV, digital video, social, and dynamic creative optimization. Proven track record for driving both agency and client revenue growth. Account experience ranges across Technology, Corporate Branding, Retail, Travel, QSR, Spirits, Finance, Healthcare, and Consumer Packaged Goods.
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Svp, Media Planning DirectorZimmerman Advertising Jun 2021 - PresentFort Lauderdale, Florida, United States -
Director, Client Solutions EastMogo Interactive Nov 2019 - Sep 2020Greater New York City Area- Leverage data led insights derived from DMP analysis to identify target prospects most likely to drive conversions and lower the cost per acquisition for client accounts- Lead strategic planning and sales within our MogoARTs live performance vertical supporting programmatic ticketing sales in order to drive client ROI and agency revenue-Work closely with Learfield IMG College field marketing teams to promote and sell our proprietary Fan365 deterministic database of college sports fans at the local and national level- Develop cross channel custom media recommendations and collegiate sponsorships aligned to client goals and objectives- Lead and manage 15+ members of our Client Solutions and Media Activation team in the development and placement of performance driven digital media campaigns -
Managing DirectorM/Six Jun 2016 - Jan 2019Greater New York City Area- Heavily leveraged client CRM data across addressable media channels, increasing digital performance effectiveness and client sales- Developed a hyper-local strategic media approach to effectively target consumers within precise retail store locations - Vastly expanded agency programmatic efforts across display, mobile and video platforms- Developed a Dynamic Creative Optimization messaging strategy to deliver targeted offers to specific audience segments- Tapped into IBM Watson and Weather Channel data to deliver weather and daypart triggered messaging that drove in-store traffic - Created a video neutral approach blending linear TV, FEP, and programmatic digital video to reach audiences based on their viewing patterns- Collaborated with our in-house creative agency to develop data led messaging and creative executions for better client results - Led m/SIX new business efforts and grew agency revenue by 3x in a two year period -
Group Account DirectorOmd Jun 2013 - Jun 2016New York, Ny-Led the creation and development of the Strategic media approach for GE Corporate, GE Appliances, GE Capital (including multiple trade divisions), Toys R Us, and Office Depot-Managed a fully integrated team responsible for Video Investment, Content Creation, Programmatic, Mobile/tablet, and Direct Response efforts-Drove the diversification of channel mix across client brands, moving from liner media into more data driven Digital platforms, including Streaming and Connected Video, Retargeting, Social, Influencer campaigns, and Mobile-Directed GE Corporate Global efforts, coordinating activity and operations with OMD Agencies in Asia, Europe, EMEA and LATAM-Implemented the largest Omnicom Addressable TV test that leveraged client CRM data to drive incremental profits- Leveraged data driven insights to shape strategic approach and gain incremental client ROI -
Group DirectorOmd Usa Oct 2006 - May 2013
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Vice President, Associate Media DirectorUniversal Mccann Jan 1998 - Oct 2006Accounts: Lowe’s Home Improvement Center, Wendy’s International, Nabisco, Wyeth, Bacardi, Marriott, Lucent Technologies, Black & Decker, Perrier Waters- Directed the strategic media approach for full service media accounts ranging from $5MM to $200MM+- Developed the channel approach for Wendy’s International first move into digital Display and Content efforts - Supervised a media team of 10 employees during Lowe’s transition from a predominately local advertiser into their first broadcast upfront negotiation- Developed and defined objectives, procedures and metrics with clients and team members. - Managed and negotiated Wendy’s $25MM+ national print efforts
Chris Leins Skills
Chris Leins Education Details
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Mgt. Science
Frequently Asked Questions about Chris Leins
What company does Chris Leins work for?
Chris Leins works for Zimmerman Advertising
What is Chris Leins's role at the current company?
Chris Leins's current role is SVP, Media Planning Director at Zimmerman Advertising.
What is Chris Leins's email address?
Chris Leins's email address is ch****@****ncy.com
What is Chris Leins's direct phone number?
Chris Leins's direct phone number is +131030*****
What schools did Chris Leins attend?
Chris Leins attended State University Of New York Cortland.
What skills is Chris Leins known for?
Chris Leins has skills like Media Strategy, Digital Strategy, Integrated Marketing, Media Planning, Mobile Marketing, Digital Media, Media Buying, Digital Marketing, Interactive Marketing, Online Advertising, Marketing Strategy, Social Media Marketing.
Who are Chris Leins's colleagues?
Chris Leins's colleagues are Valentina Sanchez, Dominic Zunino, Donna Dees, Edward Santese, Samuel Rahfinah, Amanda Johnson, Felisa Becker.
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