Breeze was a universal cart that allowed you to checkout online across all your favorite stores in just one click and curate all your favorite items in wishlists.Spearheaded the product development process, from ideation and research to design and testing. Learned how to build a product from zero to one, recruit and manage a software engineering team, and apply principles of user-centered product design and Agile software development.Key achievements:• Developed the vision, strategy, and execution plan for a Chrome extension enabling universal checkout and wish lists for online shopping, managing a cross-functional team of 4 to build the software from zero to one.• Defined product requirements and roadmap, designed and iterated 300+ UI frames in Figma based on feedback from user research, and built website.• Implemented Agile scrum methodology, wrote 100+ user stories and acceptance criteria, and managed the Jira backlog, increasing developer velocity by 50%.Check out our demo website below to preview what we built:

Advised private equity clients on 4 M&A transactions, providing operational and technology due diligence within the software and healthcare industries.Key Achievements:• Collaborated with a team to synthesize key strategic insights from primary and secondary research across 4 due diligence engagements, contributing up to 40% of the final deliverable sent to private equity clients.• Structured and executed research on the competitive landscape of a crypto intelligence business valued at $540M to provide recommendations on product strategy and product roadmap to a private equity client.• Modeled cost synergies in Excel for the add-on of an educational technology company to a private equity client’s existing portfolio company, projecting $2.7M in cost savings.

Supported head of Consumer CRM in optimizing the doxoPLUS web experience through A/B testing and competitive research as well as performed data analysis to contribute to the doxoINSIGHTS program.Key Achievements:• Developed and A/B tested landing page designs and copy, increasing website engagement rate by 20%.• Analyzed bill pay data in Microsoft Excel and Tableau, presenting key consumer insights to VP of Marketing.• Delivered recommendations to improve customer onboarding based on competitive analysis of 7 competitors.