Unlocking Value. Creating Opportunity.At NorthFinder we are business transformation architects. We are committed to creating change for the better. Our greatest satisfaction comes from helping leaders and businesses navigate ways to unlock value & create opportunities in order to transform and thrive in the new economy.NorthFinder comprises a multi-discipline team of experts with leadership capability & operational expertise across the organization. Our expertise include Business Strategy, Brand, Brand Design, Marketing, Sales Management, Supply Chain, Strategic Sourcing, People & Hi-Performance Teams, and the 4Es of Organization Transformation. While our domain expertise is in FMCG and Pharmaceutical, we are also familiar with the Public and Non-Profit sectors.

Make Lives Count1. Advocate for careers within the Social Service sector in Singapore. Attract talents for corporate positions. Build a pipeline of future talents for professional positions.2. Headed up three teams - (a) Sector Branding, (b) Talent Engagement, and (c) Talent Placement. Scope include to develop strategy, budget, secure funding, plan, execute, measure, engage stakeholders. Worked closely with the Ministry of Social & Family, Singapore.3. Developed and launched brand Social Service Tribe. With its call to “Make Lives Count”, Social Service Tribe aims both to affirm existing talents in the Sector, as well as to inspire new talents for the Sector. 4. Successfully launched a digital gateway for careers in social service. The gateway includes features that help talents understand the variety of different positions within the Sector, discover available positions, and facilitate placement for suitable talents.

ASEAN Markets | Greenfield Projects | Licensee Management1. The Strategic Planning & Development department is Fraser and Neave's corporate arm responsible for business expansion of the F&B Div.. 2. Championed Greenfield Project in Indonesia3. Championed business growth with Licensees in Indonesia and The Philippines.

Growth Leader | Market Disruptor1. Directed the overall Marketing function - Brand & Marketing Management, Channel, Marketing Research & Insights, Product Development, Direct Marketing Fund, and Governance, Communications, PR, and Sponsorship.2. Brand Director for F&N's portfolio of beverage brands. 100PLUS (Isotonic), F&N (carbonated soft drink), SEASONS (Tea and Soya), Fruit Tree (Juice).3. Directed the Strategic Partnership with the Ministry of Education, Olympic Council Malaysia, National Sports Council, Badminton Association of Malaysia, Football Association of Malaysia, etc.4. Disrupted the beverage landscape with 100PLUS which later became the market leader, as well as the pillar for F&N. Grew total F&N portfolio, with clear positioning to meet consumer need state. F&N dominated the beverage landscape.

Builder of Capability and Accountability1. Directed the overall Brand Marketing function. Brand & Marketing Management, Marketing Research & Insights, New Product Development, Compliance with Ministry of Health.2. Directed brands such as Biore (Skin Care), Laurier (Female Hygiene), Attack (Laundry Care), Magic Clean (Household Care).3. Optimized ROI by prioritizing marketing funds and marketing calendar to key drive brands. Brought better focus to the business.4. Uplifted marketing capabilities, and discipline. Strengthened vendor management. Set clear expectations and measurements - KRAs, KPIs, performance review processes,

1. Directed the overall Marketing function - Brand & Marketing Management, Channel, Marketing Research & Insights, New Product Development, Direct Marketing Funds, Governance, Communications, PR, and Sponsorship.2. Brand Director for F&N's portfolio of beverage brands. 100PLUS (Isotonic), F&N (carbonated soft drink), SEASONS (Tea and Soya), Fruit Tree (Juice).3. Strategic collaboration with the Ministry of Education, Olympic Council Malaysia, National Sports Council, Badminton Association of Malaysia, Football Association of Malaysia, etc.

Growth Leader | Business Energizer1. Directed the marketing of Infant, Toddler, and Adult Nutrition group of businesses. 2. Brands directed include brands Frisolac, Dutch Lady 123, Dutch Lady 456, and Calcimax.3. Directed the strategic partnership initiative with key industry experts and opinion leaders - the Nutrition Society of Malaysia, and Malaysian Paediatric Association.4. Strategically differentiated the Dutch Lady growing-up milk brands. Re-energized and expanded the growing up milk portfolio. Occupied market leadership position.

Growth Leader1. Championed the Johnson's Baby brand franchise. 2. Led all initiatives for Brand Communications, Product Development, Marketing Research, Innovation.3. Expanded usage of the franchise to include the entire family. Enjoyed dominant market share position.