•Part of Singtel’s Advertising Sales team and responsible for all media sales revenue for Singtel through media agencies•Increase agencies media ad spend across all Singtel platforms (Digital, Mobile & TV) •Manage agencies and clients; to understand their campaign objectives and provide strategies & solutions to assist in achieving their desired objectives •Work closely with internal teams to ensure clients’ advertising campaigns are fulfilled, especially for digital & sponsorship campaigns •Responsible for servicing the Publicis Group (Zenith Media & Starcom), OMG Group (OMD & PHD Singapore), Dentsu Aegis Network (Carat / Vizeum) & HAVAS Media. 2014 World Cup Achievements ; brought in advertisers for the World Cup in 2014 for Singtel TV ; Asia Pacific Breweries (Tiger Beer), M1, Singapore Navy, 20th Century Fox & McDonald's.

•Built relationships with key decision makers of organizations,acquired their display advertising businesses and managed the workflow. •Developed,defined,& implemented optimal strategies to manage online advertising by creating new campaigns, reviewing & regularly optimizing existing campaigns to meet client objectives & KPIs (revenue & acquisitions) as set out in the brief
•Consistently exceeded sales & revenue targets by acquiring new businesses & driving performance of existing clients
•Proactively created customized & compelling solutions to help clients achieve their marketing goals
•Worked with cross functional teams to establish best practices for account management techniques•Responsible for servicing the Publicis Group (Zenith Media & Starcom), OMG Group (OMD & PHD Singapore) & Dentsu Aegis Network (Carat/Vizeum) & other local boutique agencies in Singapore•Achieved 40% increase of display ad revenue YoY for inSing.com and Hungrygowhere.com (2013)

• Create digital strategy plan for the clients (Social, Search, Display and Mobile)• Managing and creating relationships with the clients• Partnering with various Media Partners to come out with integrated solutions for the clients. • Creating innovative and media first campaigns for the clients. • Managing Search campaigns and Social Media campaigns for the clients.

• Account servicing and managing client's digital campaigns. • Creation of communications deck and strategic digital deck for their campaigns. • Liaising with Media partners on the digital campaigns.• Social-Media management on client’s social media Platforms. • Setting up Search campaigns for the clients• Coming up with innovative and creative ideas for the clients.• Digital execution on the digital plans• Updating of Digital Media Trends to the clients.

• Digital execution on plans• Operations side (using 3rd party ad-serving tools – DoubleClick/Sizmek) to execute the campaigns.• Generating reports from comScore• Generating client's digital campaign reports.• Social-Media management on client’s social media platforms.• Digital planning for client’s campaigns