As a leader in Augmented Reality development since 2011, movMobile’s mission is to help clients put their brands ‘In Hand’ using its mobile platform for more engaging training, trade dialogue and innovative consumer engagement.The movMobile platform leverages a robust set of features and engagement tools such as Augmented Reality (AR), Virtual Reality (VR), Image Recognition (IR), Gamification, Location Based technologies, Leaderboards, Loyalty, Data Collection and more to help lead clients through innovation in ways they had never imagined.The company’s successes include partnering with clients like Pernod Ricard USA, Heineken USA, Applebee’s, Beam Suntory, IHOP, Houlihans, Diageo, HMS Host, Marriott, Red Stripe and many more.

- VP & Director of US Marketing roles for brands including Jameson, Chivas Regal, The Glenlivet, Jacobs Creek, Beefeater, Seagram's Gin. International marketing for Wild Turkey.- Extensive experience of New Product Development, Packaging design, Brand positioning development, strategic & tactical plan implementation- Significant success in re-vitalization of mature brands.- VP Marketing Services for multiple functions: Traditional & Digital Media, Sales Promotion, CRM, Consumer Insights, Multicultural Marketing, PR & Events group.- Many successes in setting & achieving KPI's & negotiating agency contracts.

Brand Marketing for Scotch whiskies globally & Export Director for Wild Turkey for Europe with full sales & marketing commercial responsibility.

Marketing Control of soft drink brand portfolio

Marketing for Cardhu malt whisky, Classic Malts, Private Label development

Product management for Kerrygold butter, cheese, frozen cream & private label range for Sainsbury's, Tesco etc.

Client Service management of consumer panel account portfolio for multiple packaged goods (fmcg) companies.