Responsible for the planning, leadership, creation and coordination of sales/marketing functions across cproduct portfolio. • Supervise the planning and development of DCR’s marketing and communications materials. • Monitor and analyze marketing activity against goals. • Responsible for the creative output of DCR Strategies’ marketing and branding products; overseeing the creative process, ideas, presentation and execution of client branding and marketing requirements.•… Show more Responsible for the planning, leadership, creation and coordination of sales/marketing functions across cproduct portfolio. • Supervise the planning and development of DCR’s marketing and communications materials. • Monitor and analyze marketing activity against goals. • Responsible for the creative output of DCR Strategies’ marketing and branding products; overseeing the creative process, ideas, presentation and execution of client branding and marketing requirements.• Identify and develop new clients for products and services. • Supervise and administer preparation, issuance, and delivery of sales materials, and promotions. • Listening, prioritizing and translating the client’s situation, marketing goals and information into strategic brand concepts, messages and rationales. - Make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans Assist President in meeting tight deadlines, events.- Lead generation, sales support, lead nurturing, and lead tracking (HubSpot)- Created and managed client marketing relationships for some of the largest brands in the world i.e. Buffalo sabres, Kellogg’s, Bell/ Virgin Mobile, Hard Rock Hotels (AIC Group), Transat, Buffalo Bills, The Salvation Army, PEPSI, Queens Alumni, DHL Express and more.- UX / responsive web design, SEO, SEM,- Content marketing planning and execution – utilizing the expertise of our team along with industry best practices and developments (maintaining a 6 month calendar of content posting a minimum of 2x per week)- Email campaign marketing / promotions, Email newsletters (Client, subscriber and cardholder campaigns)- Planning/ results measurement / campaign execution - Expert level: Adobe Suite (Photoshop, Illustrator, InDesign, Dreamweaver), Brackets CSS3, Google Analytics, Google Data Studio, HTML5, Office Products, Google Adword Show less

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development.Collaborating and contributing to the creative process as a leader of a creative team. Ensuring that the creative function operates in an efficient, profitable manner. Ensuring that our creative product remains leading edge and ahead of our competition. Ensuring timely delivery… Show more Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development.Collaborating and contributing to the creative process as a leader of a creative team. Ensuring that the creative function operates in an efficient, profitable manner. Ensuring that our creative product remains leading edge and ahead of our competition. Ensuring timely delivery. Writing copy. Design and management of email marketing campaigns. Ensuring that our creative product remains leading edge and ahead of our competition. Management of the process in order to execute and deliver on creative products on time. Developing guidelines. Extensive use of Adobe Photoshop, Dreamweaver, Illustrator, InDesign, Fireworks, Microsoft Excel. Show less