Chris Beard - Lucy Email & Phone Number

United States

Lead on all Talview US/West events (physical and virtual), while providing strategic guidance for Talview APAC events.

Remote

Collaboration with a wide range of clients in industries including mobile marketing, on-line gaming platforms, business consulting, digital platform development, technology, and professional services with marketing strategies, event strategy, and webcasts that meet their specific requirements and goals.. • Director, Assistant Producer, Host, and Editor of highly successful MGS Special Edition Virtual Live Webinar featuring a wide array of clients discussing insights in the mobile internet technology consulting space. • Formulation and execution of digital, video, and printed sales collateral in conjunction with sales team and client’s needs to successfully market client’s message. • Successfully hosted, produced and Emceed MGS Games Hybrid Conference for the Mobile Growth Association on September 29, 2021, in San Francisco, CA.

El Paso, Texas, United States

Orchestrated marketing, promotions, events, and campus contact for UTEP Campus Bookstore, concurrently functioned as marketing manager for 20+ additional campus bookstores in California, Texas, and New Mexico. Produced social media strategy for UTEP Bookstore, analyzed performance metrics to determine efficacy of strategy and areas for improvement. Collated personalized pitch books, product, and market materials. Established and maintain relations with key clients. • Innovated and drove social media strategy, encompassed data analytics for UTEP Bookstore. Increased social media presence and followers by 50%. • Formulated and executed well-received onsite, virtual, and off-site promotional events in conjunction with school administration. • Transcended duties through oversight of public relations functions.• Increased onsite pop-up shop events by 25%, substantially boosted sales. • Improved campus relations by 30%.

El Paso, Texas Area

Led project lifecycle for integration of communication into overall business plan of client. Directed and managed virtual conference calls. Functioned as consultant for radio stations throughout Texas and New Mexico, entailed provision of promotions, marketing, copywriting, and recommendations regarding events. Conceptualized and shaped brand identity, generated adjoined marketing materials. Gauged efficacy of communication channels and suggested improvement measures. • Secured radio station frequencies in El Paso and Las Cruces Radio markets via negotiation of contracts. • Established novel technological rollouts in collaboration with clients, included streaming, digital, websites mail databases, and social media strategies. • Road mapped branding, programming, and promotional strategies for radio stations.

Las Cruces, New Mexico Area

Devised and instituted tactics to further market share and profit. Delineated objectives and allocated team accordingly across promotional, digital, and event functions. Spearheaded key operations to increase industry presence of for KVLC FM, KMVR FM, KXPZ FM, and KOBE AM, encompassed management of client interfacing and events. Formed and executed plans in line with project objectives, budget, and timeline. Pooled resources with multilevel staff and C-suite executives to oversee project scope and adjoined requirements. • Pioneered rollout of email database newsletter, social media pages, and event websites.• Grew event sponsorship opportunities by 50%, concurrently led event opportunities to propel brand/revenue increases.• Maximized sales through coordination and execution of relationship marketing initiatives. • Crafted new event opportunities such as Shake It Saturdays, Zia Country Splash Bash, and Zia Country Showdown.

El Paso, Texas Area

Monitored events, promotions, and multimedia marketing campaigns to ensure application of optimal practices and first-rate execution. Drove initiatives to establish and fortify relations with key internal/external stakeholders. Liaised with clients to deduce needs, devise apt strategies, and maintain rapport. Crafted sales packaging whilst overseeing SEO and digital analytics. Supervised national client promotions. • Proliferated event revenue by 65% via benchmark events such as Generation 2000, Power Jam Concerts, and health fairs. • Lauded by executive stakeholders for enhancing digital sales by 20%. • Fulfilled all national client promotional initiatives successfully, included big box retailers and vendors.