Manager, In-House Marketing Agency (Ironworks)
Irving, Texas, Us
Responsible for delivering global marketing excellence to the enterprise through the Ironworks team. As an In-House Marketing Agency, the team provides marketing strategy, execution and analysis to Caterpillar Industry Groups, Business Units, Executive Office and externally to Cat Dealers. Marketing capabilities include: Account Management, Project Management, Marketing/Communication Strategy Development, Global Tradeshows, Event Planning, Trade Press, Video/Live Event Services, Graphic Design, Photography, Advertising/Promotion, Copywriting, Digital/Web Marketing and Translation Services.