Christopher Perry Email & Phone Number

Sacramento, California, United States

Lead Product Design - UI/UX Design at mobile app/software startupRole:-Played a key role in shaping the product vision and user experience of innovative personal CRM mobile and web application startup. Collaborate closely with cross-functional teams to deliver user-centric designs. Responsibilities:-Led the end-to-end design process, from ideation to delivery, ensuring intuitive and visually appealing user interfaces (UI) and engaging user experiences (UX).-Worked closely with product managers to define product requirements and translate them into wireframes, prototypes, and interactive designs.-Created high-fidelity mockups, interactive prototypes, and design specifications to effectively communicate design concepts and interactions to the development team. -Contributed to and implemented design systems and standards, guidelines, and best practices, ensuring cohesive and consistent product UI & UX.-Actively participated in product strategy discussions, providing valuable insights and recommendations based on user research, industry trends, and usability principles.-Stayed updated on the latest design tools, techniques, and industry trends.-Shared knowledge and expertise with the team to foster a culture of learning and improvement.-Expertise in prototyping and design tools including Figma, Adobe Photoshop, and Adobe Illustrator.Achievements:-Led UI design and branding efforts from initial conception through enhanced v1 up to current release.-Developed a comprehensive design system and component library in Figma.-Designed and developed company landing page.-Produced high-fidelity prototypes in Figma to showcase app flow and UI animations, providing a visual representation of the user experience.

Sacramento, California, United States

Full-stack web developer, webmaster, and digital marketing specialist for international metrology services company.Responsibilities:-Manage public-facing digital assets: website, email campaigns, Google Ads, and business directory listings.-Spearhead product enhancements, feature developments, and CRM / website integrations.-Design digital and physical sales/marketing assets: flyers, line cards, presentations, booths, and signage.Projects & Accomplishments:-Designed & developed corporate website from scratch using Wordpress/WooCommerce custom HTML, CSS, PHP, and Javascript. -Updated website branding, messaging, and UI/UX.-Modified website code, caching, and other technology to increase page speed and boost SEO.-Integrated Woocommerce with internal equipment database to boost long tail keyword rankings.-Performed A/B testing and extensive lead form tracking for conversion optimization.-Improved organic traffic, lead quality, and conversion rates by a considerable amount.-Administered Linux web servers (cPanel/WHM) and Cloudways environments. Implemented server hardening, security audits, and optimized database tuning and performance.-Migrated DNS to Cloudflare CDN boosting response times and improving WAF level security and bot mitigation.-Ensured GDPR/CCPA compliance via custom consent code and PII removal with Google Tag Manager.-Addressed ADA compliance and WCAG standards, modifying website code accordingly.-Led a project utilizing international team members to translate the website to 8 languages using WPML.-Managed all aspects of paid digital advertising. Finding success in Google Ads through use of tCPA bidding, SKAG campaign format, and extensive negative keyword lists. Maintained 8-10% conversion rate and below industry average CPA for B2B services. -Oversaw product development and QA for CRM enhancements, including customer match exports to Google Ads, web lead ROI reporting, ChatGPT lead form integration, UX improvements, and bug fixes.

Sacramento, California, United States

Director of Marketing / Creative Director for popular eCommerce clothing brand.Responsibilities and Accomplishments:-Led end-to-end creative direction for numerous product launches from conceptualization and brainstorming to photography and videography direction, to messaging, asset creation, and coordination of final product launch.-Actively created brand and marketing assets including website banners, product photos and promotional graphics, paid advertising assets, large-scale and printed materials, and branding assets.-Photography / videography production, planning, and set design.-eCommerce website (Shopify) design and development.-Worked with Shopify theming and 3rd party funcitonality.-eCommerce product and inventory management.-Managed email marketing campaigns (Mailchimp & Klaviyo).-Strategized audience segmentation and organization in order to serve curated content more efficiently. -Worked closely with social media managers to coordinate product launches and marketing efforts.-Paid advertising campaign management including Google search and shopping ads. -Built profitable & automated Google shopping campaigns with Google Merchant Center with consistently high conversion rate and low cost per acquisition.

Sacramento, California Area

Senior Web Developer / Designer for marketing and creative services agency in midtown Sacramento. Responsibilities and Accomplishments:-Designed and developed functional, responsive, and visually appealing websites.-Led creative direction and end-to-end development on projects for popular and well regarded businesses in the Sacramento area. -Advanced Wordpress / Woocommerce and eCommerce development.-Project and account management, collaborating closely with clientele to create stunning custom websites that meet specific needs and wants.-Server administration, troubleshooting, and website maintenance.

Sacramento, California, United States

Web Developer / Graphic designer utilizing Wordpress CMS for development of small to medium sized business and eCommerce websites. Responsible for design and development of websites, branding, and marketing material. Worked side by side with clients during implementation and execution of eCommerce platforms as well as providing education and routine maintenance.

Sacramento, California Area

Senior Web Developer / Designer for marketing and creative services agency servicing the US. Responsibilities and Accomplishments:-Designed and developed functional, responsive, and visually appealing websites.-Led creative direction and end-to-end development on website projects for a variety of businesses. -Advanced Wordpress / Woocommerce and eCommerce development.-Project and account management, collaborating closely with clientele to create stunning custom websites that meet specific needs and wants.-WP Engine server administration.-Troubleshooting, and website maintenance.

Sacramento, California, United States

Ecommerce content manager for well know automotive parts company. Responsibilities & Accomplishments:-Re-branded and developed ecommerce websites utilizing for 2 automotive parts web stores using Wordpress and Woocommerce. -Enhanced UI/UX to optimize shopping and checkout boosting conversions.-Created, maintained, and updated online product databases and parts catalogs.-Worked closely with distributers to update product listings and pricing as well as import new SKUs. -Social media management and advertising.-Graphic design.

Web Developer / Graphic designer utilizing Wordpress CMS for development of small to medium sized business and eCommerce websites. Responsible for design and development of websites, branding, and marketing material. Worked side by side with clients during implementation and execution of eCommerce platforms as well as providing education and routine maintenance.

San Jose, California, United States

Senior Web Designer for marketing and creative services agency servicing the US. Responsibilities and Accomplishments:-Designed and developed functional, responsive, and visually appealing websites.-Led creative direction and end-to-end development on website projects for a variety of businesses. -Advanced Wordpress / Woocommerce and eCommerce development.-Project and account management, collaborating closely with clientele to create stunning custom websites that meet specific needs and wants.-Troubleshooting, and website maintenance.

Sacramento, California Area

Developed and maintained a variety of websites and e-commerce applications using Wordpress and asp.net frameworks. Worked side by side with clients from initial concept and development phases through production, launch, and training.

Sacramento, California, United States

Graphic Designer / Web Developer / Photographer for advertising and directory publication company in midtown Sacramento. -Worked along side clients to design and implement print advertisements in a yellow pages style publication. -Design, layout, and proofing of print ads and full page spreads. -Created photo and copy content for web and print. -Developed and maintained client websites.

Associate Of Arts (Aa), Web Page, Digital/Multimedia And Information Resources Design

Associate Of Arts (Aa), Graphic Design

Associate Of Arts (Aa), Digital Illustration

Graduated 2009