Launched a global growth consultancy as an interim opportunity to support B2B SaaS startups on go-to-market strategy, market entry, and cross-functional alignment while refining global-first strategy expertise.Key Highlights:* Multi-client Go-to-Market expertise: Developed and delivered customized Go-to-Market Playbooks for clients expanding into DACH and France, shifting leadership focus to data-backed prioritization. Helped reduce planned market launches by 60% while increasing resource investment per market by 40%.* Operational growth benchmarking: Built corporate growth benchmarking frameworks, enabling multiple clients to evaluate and optimize international readiness across marketing, sales, and localization. Improved operational efficiency by 30% during expansions.* Tailored strategic guidance: Partnered with C-level executives across several organizations to refine international strategies, reducing localization costs by 25% and increasing adoption of localized solutions by 20%.* Macro-economic insights: Provided actionable insights to financial clients and investors, assessing global risks and opportunities tied to market disruptions and international expansions.Through these projects, I empower companies to scale globally, operate efficiently, and unlock new growth opportunities.

As a member of the executive leadership team, I drove international expansion, scaled global operations, and developed a robust localization framework to support global business growth across 190 countries.Key Highlights:* International Expansion Playbook: Designed and implemented go-to-market strategies that increased the international customer base from 55% to 63% and grew international revenue from 74% to 77%.* Localization Leadership: Built a high-performing Localization Team, delivering marketing and customer content in 15 languages and generating 4M+ new organic search visitors. Scaled production to 2.5M words annually while reducing turnaround times by 75%.* Business Growth: Achieved a 250% increase in ARR from users of the localized UI (2020–2021) and a 66% adoption rate of localized UI among international users.* Global Payments Innovation: Introduced Brazilian Real payments, resulting in a 118% increase in customer conversion for 12K accounts with $14M ARR. Piloted Euro and British Pound payments, netting $100K ARR in the first week, and launched PayPal for direct-debit payments, achieving $300K ARR in the first month.* Infrastructure Development: Established international management structures and recruited regional revenue executives, creating a responsive leadership team for global growth. Developed scalable financial, technology, and communication systems to support a multilingual business.

In this role, I worked at the intersection of international customer needs and product development, helping HubSpot build a more globally relevant product. I drove product adaptation for international markets by collaborating with cross-functional teams to ensure features met the linguistic and cultural needs of global users.Key Highlights:* Spearheaded the integration of international user feedback into HubSpot’s standard product development process, ensuring features were prioritized based on global customer needs.* Partnered with UX Research & Design teams to incorporate international user insights into their interview and testing processes, enabling more user-centered product development.* Developed new workflows and communication channels between in-market experts, product development teams, and the International Voice of the Customer, driving better collaboration and faster action on user feedback.* Facilitated international user testing to identify pain points, improving feature design and enhancing customer satisfaction across key global markets.

As the founder of HubSpot’s Localization function, I helped build the team and infrastructure from scratch, aligning localization efforts with global business objectives to drive international growth and enhance the customer experience.Key Highlights:* Founded the Global Localization Function: Co-founded and built HubSpot’s centralized, agile localization team from the ground up, growing it to 15 members, including translators, linguists, and project managers, to support business expansion across multiple languages and regions.* Managed Multi-Million Dollar Budget: Oversaw a $3M budget to meet the company’s localization needs, ensuring high-quality in-language support for customers across regions including Japan, France, Germany, and Spain.* Cross-Functional Leadership: Fostered a global-first vision, collaborating closely with marketing, finance, legal, customer success, and product teams to deliver a seamless, localized experience for international users.* Evangelized Localization Across the Organization: Acted as a localization ambassador, building awareness and promoting global-minded thinking through internal seminars, communication channels, and educational content.* Industry Leadership: Recognized as a subject matter expert in localization and ROI, sharing insights at industry conferences and contributing to publications such as Slator and Globally Speaking.* Performance Impact: Grew localization’s impact across the business, improving NPS within two years by delivering localized experiences that resonated with customers and stakeholders.

As a Principal Corporate Account Manager, I led strategic account management and client relationships for HubSpot's largest enterprise clients, driving revenue growth and ensuring long-term success. I leveraged account-based marketing, strategic advisory services, and personalized coaching to deliver measurable outcomes.Key Highlights:* Achieved 130% Net Revenue Retention: Developed and implemented a strategy playbook that expanded business within key enterprise accounts, ensuring sustainable growth and customer success.* Enterprise Account Leadership: Managed relationships and drove outcomes for HubSpot’s 15 largest clients, collaborating with sales and marketing teams to enhance performance and ROI.* Consulting & Strategy Development: Delivered consulting engagements for Fortune 500 companies, advising on inbound marketing, sales strategies, email marketing, content development, social media, PPC, lead nurturing, and marketing automation.* Global Account Management Training: Delivered account management sales training for 50+ new account managers across Boston, Dublin, and Singapore, improving team capabilities and customer engagement across regions.* Client Outcomes Focus: Worked closely with executive teams to ensure that client goals were aligned with HubSpot’s offerings, resulting in significant improvements in lead generation, marketing automation, and sales pipeline management.* Industry Recognition: As one of the top performers on the team, I earned multiple promotions and had several customers turned into HubSpot case studies, including two that are still featured on the HubSpot website.

I onboarded and trained new HubSpot customers, driving their success with the platform through tailored inbound marketing strategies and hands-on support. I played a critical part in introducing innovative marketing strategies to clients across various industries, ensuring they quickly saw measurable results.Key Highlights:* Client Onboarding & Success: Onboarded and supported 50+ high-revenue, top-tier clients, helping them adopt HubSpot's inbound marketing tools and strategies to accelerate their marketing efforts and drive business growth.* Strategic Consulting: Delivered inbound marketing strategies for clients across diverse industries, including Medical, Pharma, Manufacturing, and B2B, ensuring alignment with each client’s business goals.* Training & Education: Conducted one-on-one coaching and group training sessions, empowering clients with the knowledge and skills to succeed with inbound marketing.* Client Retention & Support: Managed the full customer lifecycle, including billing, contracts, and retention, contributing to long-term client relationships and ensuring high satisfaction and renewal rates.

Worked on an LGBT-friendly web-based travel directory for a boutique agency specializing in LGBT marketing insights and hospitality training.

Top sales performer selling custom tours to Latin America, handling inbound leads and Spanish-language proposals.Key Highlights:* Consistently exceeded sales quotas and ranked as the top salesperson by generating significant revenue and managing custom proposals for Spanish-speaking clients.

Led marketing efforts for a Korean yuhakweon (a Korean overseas study agency), assisting students with US boarding school applications, entrance essays, and academic tutoring.Key Highlights:* Guided students to successful applications to top US boarding schools through tailored support and tutoring.