Aquired by T-Mobile, Layer3 TV, Inc. is a next generation cable provider spearheading a new era of home media, combining the best of television, social, and digital life.

Brands: TracFone Wireless ● Roku ● TBC ● Toyota ● Hotwire ● Neutrogena ● Murad ● Bosley ● Cricket Wireless ● Consumer Cellular ● Simple Mobile ● Wellpoint ● Land Rover ● Goldline International ● Galderma ● IDT ● ChildFund Intl• Lead strategic integrated planning and brand management for large nationwide consumer electronic clients• Manage a team of 12+ client partners in daily delivery of large marketing campaigns, including media optimization, creative development, and web property builds• Lead multi-agency collaboration on 360 marketing initiatives and annual planning• Design and implement nationwide go-to-market plans• Spearheaded development of several new agency practice areas including Data Sciences and SEO• Led design and development of proprietary attribution models• Spearheaded the research and onboarding of key technology partners (MMM, cross-channel, ad server, SEO)• Designed enhanced tracking solutions for cross-platform and offline tracking• Campaign design & direct platform management of SEM, DSP, Video, Email, and Affiliates

ACI runs service learning trips in Central America.• Grew enrollment by 500%• Develop comprehensive online/offline marketing strategy• Identify key consumer segments and refine related marketing message• Front to back design and development of website and brochure• Identify and build key relationships with sponsors and contributors

Brands: Whitewave Foods ● Bernina of America ● Legg Mason ● CollegeInvest ● Trinidad Benham ● Stork ● Fitness Holdings International ● The Children’s Hospital ● Almond Board of California• Design and management of SEM, Display, e-newsletter, and video campaigns • Agency lead on 3rd-party ad server, developing enhanced reporting and tracking capabilities• Spearheaded research of emerging media and technology advancements• Coordinate creative development and asset delivery• Internal and external presentations and data reporting• Managed publisher relationships from RFP through campaign setup and optimizations• Managed key sponsorships including “Counselor of the Month” and “SBS” awareness

• Webpage development, and email marketing• Inventory management, and Bartending• Managed and trained staff• Produced ad copy and graphic design for advertisements and in house collateral• Manage paid search campaigns

• Top-salesmen, leading commissions and close ratios 48 out of 52 months• Lead trainer and closer • Built and maintained dealership website• Explored new advertising opportunities including paid search during its inception• Purchased display inventory and developed online partnerships• Provided copy and ad design direction to print publishers• Vehicle presenter at annual auto shows for both Mitsubishi and Mazda of North America• Maintained Mitsubishi Diamond Chapter of Excellence customer service ranking