Chris K. Email & Phone Number

Shelton, Connecticut, United States

• I work with digital marketing startups on mission-critical projects related to data infrastructure, system integrations, automation and targeting.
• Sysetms and data integration
• Marketing automation (ETLs, reporting, manual processes)
• Machine Learning for targeting (tripled response rates on a direct mail campaign)
• SEO, Local Search, Google Ads and WordPress development

Cambridge, MA

• Top contributor to increased revenue during a period of rapid, bootsrapped, growth (pre-Series A, 30 to 120 employees). Developed in-house SMS marketing software. Oversaw campaign development, optimization and internal.
• Upgraded SMS messaging tool from GUI-based prototype to back-end system (Python/MySQL/Redshift).
• Scaled SMS messaging capabilities to 2MM+ sends/day, powering wide-scale hiring campaigns for Fortune 500s and other nationally recognized employers.
• Designed and implemented an algorithmic pacing feature for SMS-driven inbound calls, reducing abandoned calls by nearly 100%.
• Created a lead allocation system with API integrations across 10 monetization partners; Eliminated human error and saved up to 4 employee-hours/day.

Cambridge, MA

• Collaborated with VP of Business Development to launch SMS click-to-call lead generation program, growing it to $1MM monthly gross revenue within six months.
• Designed and implemented an in-house solution for algorithmic SMS ad-copy generation and fully automated multi-variate testing. Replaced A/B testing process, expediting new campaign development by weeks to months..
• Improved SMS response rate by 170% via copy testing, message cadence optimization, and ML-based targeting.

Boston, MA

• Joined a team of seven at an early-stage startup building a localized social search app for Twitter and Facebook feeds. Acquired by Twitter June 2013.
• Reduced manual data cleansing by 60% with a Random Forest machine learning model.
• Created a simulation-based proof of concept for a search results evaluation algorithm.
• Leveraged Facebook data to generate in-app popularity rankings for local businesses.

Charlottesville, VA

• Promoted to full oversight of online operations at an education-technology startup while attending graduate school full-time.
• Had sole responsibility for front-end updates, maintenance and developing client portals.
• Wrote script to identify and delete phased-out media content, reducing CDN costs by 15%.
• Performed the statistical analysis for a published performance evaluation of the Microsoft-funded “Pennsylvania’s Classrooms for the Future” initiative.

Bachelor Of Arts (B.A.), Mathematics And Economics

Master Of Science (Ms), Statistics

Activities and Societies: Worked part-time at CaseNEX, LLC. and as independent tutor while pursuing my degree.Course work included.