Senior Project Specialist
• Provided marketing communications and public relations support for integrated healthcare delivery network’s 7K+ employees, 4 hospitals, a health plan, a 270-physician medical group, and wide array of outpatient and wellness services.• Developed and implemented integrated marketing communications plans to achieve system-wide corporate marketing goals, service line growth and facility specific initiatives.• Advised senior leadership, physicians and clinicians on data-driven tactics and measurable goals to grow business and customer preference in the outpatient, cardiovascular, surgical, neoplastic, oncology, and trauma service lines• Created and implemented comprehensive marketing plan to increase community hospital emergency department revenues $1M+ and emergency medical services volume 30%.• Grew surgical volumes utilizing campaign for daVinci Surgical System beyond program goals, volumes rated hospital as second busiest in the southeast US according to Intuitive. • Devised a new advertising campaign for hospital-based fitness centers, while simultaneously managing the creation of 12 site maps and accompanying content for the Outpatient and Wellness division on time and on budget. • Led project that included coordinating efforts of 4 separate external vendors, the IT web team, and the marketing department’s web marketing specialist. • Engaged advertising agencies, independent designers, printers, and other outside vendors to develop creative marketing communications solutions, including collateral, printed custom packages, direct mail, TV, and radio advertising, and digital media.• Crafted custom surveys (printed and online) to solicit feedback from internal and external customers for continuous improvement.• Completed media training, coordinated media interviews and on-call media relations, developed key messages, and prepared media.