Chris Shaw Email & Phone Number

Marshfield, Ma, Us

Northeast

American Beverage Marketers is committed to long-term worldwide leadership in the development, marketing and the sale of premium liquid cocktail mixes. The company prides itself on better serving the needs of its customers through a philosophy of narrow focus and extreme specialization, concentrating solely on the cocktail mix category. The company's headquarters is a newly remodeled, state of the art production facility designed exclusively for the development, manufacture and processing of liquid cocktail mixes. American Beverage Marketers is known throughout the industry for developing innovative packaging that sets its brands apart from the competition and clearly enhances the user experience. In an era of increasing corporate diversifications, American Beverage Marketers is proud to focus exclusively on liquid cocktail mixes, from the beginning of the distribution chain to the end.

Responsibe for sales execution in all local, regional and national Large store home market accounts. Responsible for the execution of all sales priorities. Work to build relationships with Large home market accounts including Stop & Shop, Shaw's, Target and Wal-Mart. Serving as the connection point with store level leadership in operations. Accountable for selling in and adherence to calendar marketing agreements. Responsible for identifying and developing core talent, including stewardship of the Large Store Sales Team (including 4 District Sales Managers and 8 Account Managers). Responsible for driving collaboration between supply chain and field sales execution including sales / delivery route planning. Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership Team. Provide a feedback loop to the Director of Sales on marketplace conditions (includes competition, channel plans, pricing, architecture)

Responsible for driving shareholder value through the maximization of market share, sales, and profits. Effectively lead trade execution through the management of field personnel within a designated sales district. Develop and maintain positive customer relationships with Key Accounts including CVS, Hess, Walgreens, Riteaid and 7/11.- Staff, train, evaluate and develop team members.- Drive incremental sales through superior trade execution- Responsible for the coaching, developing and encouraging excellence from a diverse team. - Directly responsible for the management, planning, and administration of sales and distribution of a designated sales district. - Manage sales, profit and operational expenses for designated sales district. - Manage within labor and OPEX budget - Monitor market execution and merchandising standards compliance.

Managed a complex network of distributors in the USA and throughout the world involving: -distributor quotas and budgets -new business development -contract negotiations -new product launches -sales incentive programs -training sales representatives -ochestrating sales meetings -tradeshows -inventory management -develop and implementation of marketing programs -annual business reviews -liaison between Island Oasis and distributorsPersonally responsible for over $10 million in annual salesConsistently grew exisiting business nearly 10% per year31% increase in revenue during the past three yearsIdentified and sold new distributors

Oversaw the training and development of sales representatives including: -personal training/mentorship -developed the training program for all new sales representatives -presentation critiques -conducted classroom training -travel with representatives in their markets -coaching of underperforming representatives

Managed a base of over 200 accounts involving: -marketing programs -accounts receivable management -conducted sales presentations -equipment installation and serviceConsistently expanded customer base via referrals and cold callingExceeded quota consistently every month 1993-1995Consistently rated in top 10% of all sales reps (revenue and quota)

Bachelor Of Science, Mangement - Marketing

Activities and Societies: Captian NCAA Divison I Lacrosse, Four Year Letterman

Education record

Activities and Societies: Captain Varsity Lacrosse - Four Year Letterman