Chris Roberts Email & Phone Number

As a Marketing Communications Manager at Ad Council, I lead the PR and social media strategy for iconic social good campaigns that inspire action and change lives. With over 8 years of experience in the communication field, I have honed my skills in copywriting, editing, marketing, and social media management, using tools such as Adobe Creative Suite, Canva Design, and Sprout Social.I am passionate about creating impactful stories that resonate with diverse audiences and drive positive social change. I have successfully implemented the use of Asana forms and calendars for brand social media deliverables, co-founded and led an employee resource group for Black, African American, and African women, and co-lead an environmental focused special interest group. I am also an Academy Graduate from the Cannes Lions School of Brand Marketing, where I learned from the best in the industry and enhanced my creative and strategic thinking.

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  Marketing Communications Manager

  Ad Council

  Dec 2022 - Present - New York, New York, United States

  • Streamlined cross-departmental social media requests with the implementation of 4 Asana based forms to increase process workflow and produce monthly editorial calendars for LinkedIn, X, Instagram, and Facebook at a 40% faster rate.• Administered leadership expertise to 3-4 assistant managers and interns across social good campaigns, ensuring complete understanding of internal and external client needs, company policies around AI utilization and social practices.• Orchestrated the production of strategic PR plans for iconic campaigns such as Wildfire Prevention with Smokey Bear and Love Has No Labels, leading to a 20% improvement in B2C message consistency across all media channels.Co-Founded and led an employee resource group for Black, African American, and African women at the organization to help with retention of those minority groups.