As the owner of Beyond Reason Consulting Group, I provide custom solutions to help Fortune 100 organizations gain greater insight into consumers and brands. I leverage my MBE certification and my extensive marketing and management background as a client marketer, agency business leader, and researcher to deliver high-quality qualitative research services.I am also an advisory board member at Kettering University, where I share my expertise and passion for qualitative research, brand strategy, and focus group moderation. I have designed and executed a wide range of research studies across various categories, methodologies, and audiences, generating insightful and actionable reports that enable better decision making. Additionally, I enjoy training, developing, and mentoring new consultants on the ins and outs of our business. My mission is to uncover the ever-illusive "why" that drives consumer behavior and brand performance.