Chris Ross

Chris Ross Email and Phone Number

Vice President, Analyst - Gartner for CMOs and Marketing @ Gartner
Salt Lake City, UT, US
Chris Ross's Location
Salt Lake City Metropolitan Area, United States
Chris Ross's Contact Details
About Chris Ross

I've spent most of my career in marketing leadership, building and running high-performance marketing teams. As a Gartner analyst, I work with CMOs at the world's leading organizations on marketing strategy, brand strategy, and marketing-led innovation.

Chris Ross's Current Company Details
Gartner

Gartner

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Vice President, Analyst - Gartner for CMOs and Marketing
Salt Lake City, UT, US
Website:
gartner.com
Employees:
24122
Chris Ross Work Experience Details
  • Gartner
    Vice President, Analyst - Gartner For Cmos And Marketing
    Gartner
    Salt Lake City, Ut, Us
    View
  • Gartner
    Vice President, Analyst - Gartner For Cmos / Marketing
    Gartner Oct 2021 - Present
    Salt Lake City Metropolitan Area
    Advisor to CMOs on marketing-led innovation, marketing strategy, and brand. I’m currently exploring the realities of modern innovation leadership, developing frameworks for dynamic, adaptive marketing strategy, and supporting marketing leaders managing complex brands.
    View
  • Isagenix
    Chief Marketing Officer
    Isagenix Feb 2021 - Aug 2021
    Salt Lake City, Utah, United States
    Short-term engagement focused on establishing new innovation and product strategy initiatives, continuing evolution of the Isagenix brand, and designing the next-generation customer experience.
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  • Gartner
    Vice President, Analyst - Gartner For Cmos / Marketing
    Gartner Dec 2015 - Feb 2021
    Greater Salt Lake City Area
    Advisor to CMOs from the world’s leading brands on their thorniest and most vexing strategy, innovation, brand, technology, and organizational challenges. Authored or contributed to nearly 100 Gartner research documents including Magic Quadrants, Hype Cycles, Vendor Ratings, and Market Guides. Served as Gartner Vendor Lead Analyst for Adobe. Created core Gartner frameworks for atomic content, micronarrative design, brand ideology, brand equity assessment, and marketing organization design. Quoted or featured in @AdAge, @Adweek, @Forbes, @WSJ, and other publications.
    View
  • Systym
    Chief Marketing Officer
    Systym May 2013 - Dec 2015
    Salt Lake City, Utah
    Creator of a unique marketing experience design framework connecting customer experience, content strategy, and brand narrative. Led successful engagements for clients such as Adobe, HP, Endurance, and others driving dramatic improvements to content and messaging efficiency.
  • Aries Capital Partners
    Chief Marketing Officer
    Aries Capital Partners Jun 2011 - May 2013
    Salt Lake City, Utah
    CMO and operating partner for Aries Capital Partners and CMO/CMO advisor for multiple portfolio organizations. Actively involved in diligence processes and evaluation of new investment opportunities.
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  • Gartner
    Vice President - Digital Marketing
    Gartner Dec 2009 - Jun 2011
    Greater Salt Lake City Area
    Our Burton Group team was recognized by Gartner for our digital marketing expertise and charged with ownership of all Gartner public-facing digital experiences. This included responsibilities for Gartner.com, all Gartner event websites, social media content and programs including the Gartner Blog Network. My team was also responsible for architecting the next-generation lead cultivation programs, lead-scoring, and management as well as selection and rollout of the underlying technologies.
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  • Gartner
    Vice President Marketing (Burton Group)
    Gartner Aug 2005 - Dec 2009
    Salt Lake City, Utah
    Led a scrappy, smart, punch-way-above-our-weight challenger brand marketing team for Burton Group (Acquired by Gartner in 2009.) My team included client services, product marketing/management, public relations, social media, creative services, events, martech, marketing ops, and marketing communications functions. Burton Group was highly regarded within the IT Research community and across the technology industry and specifically recognized for the performance and impact of our marketing.
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  • Sirsidynix
    Sr. Director Marketing
    Sirsidynix Aug 2002 - Mar 2005
    Salt Lake City, Utah
    This was a turnaround that included building an almost entirely new marketing team and completely rebranding and relaunching the company. Based largely on the success of our rebranding and new positioning, the company sold more in its first two months post-relaunch than the previous two-year period.
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  • Intrado - (Formerly Raindance Communications)
    Director Of Marketing
    Intrado - (Formerly Raindance Communications) 2001 - 2002
    Boulder, Colorado
    The primary objective for this role was demand generation in the newly emerging and extremely competitive web conferencing category. Through the implementation of new digital programs, improved creative and messaging, and more sophisticated lead management technologies, we improved demand generation performance by over 300%!
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  • Verizon Media (Formerly Rhythms Netconnections)
    Director Of Marketing / Digital Marketing
    Verizon Media (Formerly Rhythms Netconnections) 1999 - 2001
    Denver, Colorado
    This was an expansive role leading the marketing organization in the Wild West period for high-speed Internet access. In addition to core brand positioning and demand generation responsibilities, my team also managed a substantial ISP partner marketing program that featured comprehensive co-op initiatives and customized partner experiences for Ford, HP, Microsoft, and other F500 brands.
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  • T-Mobile (Formerly Sprint)
    Group Manager - Digital Marketing
    T-Mobile (Formerly Sprint) 1998 - 1999
    Overland Park, Kansas
    Led the group responsible for all digital marketing and demand generation for Sprint ION and related broadband services. This was leading-edge technology at the time which required extreme geographic targeting to remain aligned with limited product availability. My team designed and built complete digital experiences to support all pre and post-launch activities.
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  • Centurylink - (Formerly U S West)
    Marketing Manager - Digital Products And Services
    Centurylink - (Formerly U S West) 1995 - 1998
    Phoenix, Arizona
    Launched the full suite of new Internet access products to the small business marketplace. My role required audience identification and segmentation, messaging and offer development, campaign and media integration, and collaboration with product development and technology teams.
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Chris Ross Skills

Digital Marketing Marketing Lead Generation Product Marketing Marketing Strategy Strategic Partnerships Demand Generation B2b Marketing Strategy Social Media Marketing Online Advertising Marketing Communications Leadership Social Media Online Marketing Integrated Marketing Analytics Product Management Email Marketing Interactive Marketing Seo Salesforce.com New Business Development Digital Strategy Market Research E Commerce Saas Start Ups Go To Market Strategy Advertising Business Strategy Brand Development Business Development Sales Direct Marketing Entrepreneurship Management Web Analytics Social Networking Sem Marketing Management Strategic Planning Enterprise Software B2b Mobile Marketing Multi Channel Marketing Competitive Analysis Crm Marketing Automation Google Analytics

Frequently Asked Questions about Chris Ross

What company does Chris Ross work for?

Chris Ross works for Gartner

What is Chris Ross's role at the current company?

Chris Ross's current role is Vice President, Analyst - Gartner for CMOs and Marketing.

What is Chris Ross's email address?

Chris Ross's email address is ma****@****ail.com

What is Chris Ross's direct phone number?

Chris Ross's direct phone number is +180159*****

What skills is Chris Ross known for?

Chris Ross has skills like Digital Marketing, Marketing, Lead Generation, Product Marketing, Marketing Strategy, Strategic Partnerships, Demand Generation, B2b Marketing, Strategy, Social Media Marketing, Online Advertising, Marketing Communications.

Who are Chris Ross's colleagues?

Chris Ross's colleagues are Dr. Jay Keyse, Shweta Singh, Michele Duke, Ryne Sadler, Michael Dunnigan, David Bruce, Trilokhya Timmavajulla.

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