Chris Ross Email & Phone Number

Salt Lake City, UT, US

Salt Lake City Metropolitan Area

Advisor to CMOs on marketing-led innovation, marketing strategy, and brand. I’m currently exploring the realities of modern innovation leadership, developing frameworks for dynamic, adaptive marketing strategy, and supporting marketing leaders managing complex brands.

Salt Lake City, Utah, United States

Short-term engagement focused on establishing new innovation and product strategy initiatives, continuing evolution of the Isagenix brand, and designing the next-generation customer experience.

Greater Salt Lake City Area

Advisor to CMOs from the world’s leading brands on their thorniest and most vexing strategy, innovation, brand, technology, and organizational challenges. Authored or contributed to nearly 100 Gartner research documents including Magic Quadrants, Hype Cycles, Vendor Ratings, and Market Guides. Served as Gartner Vendor Lead Analyst for Adobe. Created core.

Salt Lake City, Utah

Creator of a unique marketing experience design framework connecting customer experience, content strategy, and brand narrative. Led successful engagements for clients such as Adobe, HP, Endurance, and others driving dramatic improvements to content and messaging efficiency.

Salt Lake City, Utah

CMO and operating partner for Aries Capital Partners and CMO/CMO advisor for multiple portfolio organizations. Actively involved in diligence processes and evaluation of new investment opportunities.

Greater Salt Lake City Area

Our Burton Group team was recognized by Gartner for our digital marketing expertise and charged with ownership of all Gartner public-facing digital experiences. This included responsibilities for Gartner.com, all Gartner event websites, social media content and programs including the Gartner Blog Network. My team was also responsible for architecting the.

Salt Lake City, Utah

Led a scrappy, smart, punch-way-above-our-weight challenger brand marketing team for Burton Group (Acquired by Gartner in 2009.) My team included client services, product marketing/management, public relations, social media, creative services, events, martech, marketing ops, and marketing communications functions. Burton Group was highly regarded within.

Salt Lake City, Utah

This was a turnaround that included building an almost entirely new marketing team and completely rebranding and relaunching the company. Based largely on the success of our rebranding and new positioning, the company sold more in its first two months post-relaunch than the previous two-year period.

Boulder, Colorado

The primary objective for this role was demand generation in the newly emerging and extremely competitive web conferencing category. Through the implementation of new digital programs, improved creative and messaging, and more sophisticated lead management technologies, we improved demand generation performance by over 300%!

Denver, Colorado

This was an expansive role leading the marketing organization in the Wild West period for high-speed Internet access. In addition to core brand positioning and demand generation responsibilities, my team also managed a substantial ISP partner marketing program that featured comprehensive co-op initiatives and customized partner experiences for Ford, HP.

Overland Park, Kansas

Led the group responsible for all digital marketing and demand generation for Sprint ION and related broadband services. This was leading-edge technology at the time which required extreme geographic targeting to remain aligned with limited product availability. My team designed and built complete digital experiences to support all pre and post-launch.

Phoenix, Arizona

Launched the full suite of new Internet access products to the small business marketplace. My role required audience identification and segmentation, messaging and offer development, campaign and media integration, and collaboration with product development and technology teams.