Deputy Director Of Product
Bang Chak, Bangkok City, Th
In charge of Product CX and Product Design for TrueMoney Wallet, one of the leading e-wallets in Southeast Asia.* Represented the voice of the customer within the organization; responsible for synthesizing user feedback into actionable insights.* Monitored the end-to-end customer journey for key use cases. Led product teams to uncover friction points and to implement product design solutions to resolve them.* Oversaw UX design for multiple product areas, including personal savings and investment accounts, personal loans, insurance, expense tracking, biometric registration (eKYC), customer support automation.* On-plan to grow the product design team from 12 to 20 designers. Responsible for all aspects of team performance and professional growth through OKRs and career ladder.* Responsible for implementing "Design Thinking" framework to deliver more user-centric solutions.* Led design system creation to drive greater UX/UI consistency and increase project efficiency.* Drove the adoption of "DesignOps" concept to use standardized methods and tools for key design activities (e.g., user research, design ideation).* Developed a culture of learning via online group training, innovation workshops, and knowledge sharing.