*Planned, organized, and executed marketing programs that aligned with global Partner strategy *Spearheaded the initiative to develop industry specific marketing assets and branding strategy*Collaborated closely with Solution Executive team to curate the content required for substantial pipeline and account growth*Spearheaded the initiative to develop industry specific marketing content (messaging, use cases, landing pages)*Proactively engaged with the Partners’ marketing teams to coordinate and execute on joint marketing activities that would impact positive pipeline growth*Developed and maintained comprehensive account profiles and target personas to align messaging and content being delivered to each persona *Managed Partner Program marketing budget, tracked key metrics to demonstrate success of Partner marketing investments in support of demand generation goals/objectives.

*Developed and launched new Alliance Program as a new distribution channel for MI*Collaborated closely with the CRO and Senior Sales Executives to develop messaging for target personas in Enterprise Accounts*Responsible for the development and execution of all lead generation activities and event participation for the direct sales team*Repurposed and customized existing content to meet the needs of the sales executives to reach new audiences within accounts*Proactively engaged with digital marketing agency to ensure SEO was maximized*Recruited new Alliance Partners*Onboarded and managed all Alliance Partner relationships

*Responsible for the development and execution of a new channel program as an additional source of product distribution and customer acquisition*Responsible for all lead generation strategy, collateral and case study development and pipeline development strategy activity to meet assigned pipeline quota*Developed and executed on the strategy for working with large software vendors (i.e. Microsoft, Oracle\NetSuite, Epicor) and solution integrators in the supply chain vertical*Recruited and on-boarded several strategic partners within those software vendor ecosystems*Conducted QBRs (Quarterly Business Reviews) with internal executive team as well as with strategic partners*Created and maintained channel enablement tools to facilitate partner assimilation and to ensure partner onboarding success*Liaison between partners and internal product management and support teams*Evangelist internally and externally for the newly formed partner program*Trusted advisor to the CEO, CRO and BOD

*Responsible for developing strategic relationships within the Epicor, Infor, SAP and JD Edwards corporate sales and product management teams*Re-engaged dormant partners in marketing and sales activities*Developed and executed lead generation activities for these large ERP vendors and their Partners*Responsible for all lead generation activities and quota assigned to Epicor, Infor and SAP Channels*SPS representative and presenter at and industry events*Trusted advisor to VP of Channels in the development of new marketing activities

*Developed long-term business plans for the launch of cloud-based applications through channel distribution *Provided guidance in establishing the operational processes and structure within the client organization to manage customers, partners, and alliances.*Executed strategy for recruitment, onboarding, and ongoing management of channel partners. *Acted as the trusted adviser to the C-Level Executives in developing out new distribution strategies.*Leveraged past branding and marketing exposure to assist in developing marketing strategy at client organizations for both their internal needs as well as with some of their channel partners.*Managed partner focus groups that assisted in providing insight for pricing and positioning.

*Modified existing Partner Program focused on accelerating Partner revenue contribution *Increased top of funnel through demand generation campaigns with Intacct partners*Developed individual marketing and sales plans with assigned portfolio of partners based on their assigned quotas*Responsible for the planning and execution of all lead generation campaigns, webinars and events *Continual assessment and refinement of marketing activities based on current and projected sales*Developed and published the Channel Executive Sales and Marketing Manual. *Effect skills transfer for key marketing personnel within partner organizations*Refined channel enablement tools to accelerate partner assimilation *Organized channel training to educate, motivate, and activate sales and marketing people using our channel tools. *Identify major projects within channel partners and co-ordinate activities through marketing, pre-sales, sales, and consulting to maximize our product & services sales.*Maintained in-depth knowledge of SAGE Intacct products and technologies, competitors, industry trends

*Refined and launched new Partner strategy to include VARs, ISVs, SIs and referral partners focused on penetrating the mid-market distribution and professional services industries*Accountable for Channel Sales, Partner Onboarding, Partner Management, Partner Sales Training and Territory Management. *Developed and executed business planning and marketing strategy for individual Partners in assigned portfolio.*Created and managed all lead generation and prospecting activities for targeted prospects and clients.*Collaborated with the Partners' sales teams to uncover, develop and close sales opportunities to meet their sales goals. *Responsible for all lead generation and new customer acquisition activities, revenue goal setting, tracking and reporting.*Acted as the trusted Partner advocate and evangelist for my portfolio within the Epicor organization.

*Develop and execute go to market strategy for all service offerings *Responsible for all new customer acquisition activities (sales and marketing) *Manage sales process, sales resources and negotiation process with C Level contacts at customer and prospects*Develop and architect the documentation outlining solutions for clients, including the activities and deliverables*Estimate project time and manage technical resources*Existing account management and development*Manage relationships with all software vendors and ISV Partners

Held numerous roles within the Microsoft Business Solutions Division all of them focused on managing and developing the sales and marketing resources within their Partner organizations.