Christina Coons Email & Phone Number

Greater Chicago Area

∙ Lead media relations team - responsible for hiring, managing, evaluating and training ∙ Optimize and standardize scalable processes for the media relations team to ensure operational efficiency ∙ Develop and supervise execution of comprehensive thought leadership, communications and earned media strategies for clients integrating DEI, purpose and ESG themes∙ Leverage client studies and reports for earned media opportunities ∙ Collaborate with key stakeholders to announce important client milestones∙ Negotiate and execute speaking engagements and award nominations∙ Author RFPs for business development team∙ Train company-wide staff to use Critical Mention, BuzzSumo, Moz, Ahrefs, BuzzStream, SEMRush and Google Analytics ∙ Coordinate for-credit internship program for students from Lake Forest College ∙ Secure placements in outlets such as New York Times, Crain’s Chicago Business, The Business Journals, MarTech Series, RetailWire, Chain Store Age, Winsight Grocery Business, AI Tech Park, HIMMS, Med City News, HIT Consultant, Chief Healthcare Executive, Forbes, Seeking Alpha, GuruFocusClient experience includes Ferrara, Ventra, McKissack & McKissack, Illinois Medical District, Landmarks Illinois, The Chicago Network, AFL-CIO Housing Investment Trust, Bonfire Women, Sterling Bay, Quantum Corridor and more.

Greater Chicago Area

• Led a five-person public relations team, hired/trained employees, and oversaw quality assurance process• Developed and presented comprehensive off-page SEO strategy based on competitive analysis, industry knowledge and best practices for all clients• Cultivated strong relationships with journalists, bloggers, and podcast hosts to place over 500 bylined thought leadership articles and 100 podcast interviews• Generated monthly narrative and metrics-based reports using Google Analytics, Moz and SEMRush• Secure placements in outlets such as Channel Futures, AiThority, Forbes, Entrepreneur, CPO Magazine, Healthcare Business Today, Analytics Insight, CIO, Cloud Computing News, Healthcare IT Today, Lifehacker, PureWow, Romper, AskMen, mindbodygreen, Forbes, and Entrepreneur

Greater Chicago Area

Connect our clients with various online PR placements.• Researched and executed editorial and volume opportunities.• Created link building strategies• Established relationships with relevant bloggers and editors

Evanston, Il

Chair June 2014- May 2015Social Media Community Manager June 2014- May 2016Coordinated all aspects of marketing and public relations for 400-member club contributing $300K+ and 15K volunteer hours to local community annually. Coordinated event marketing and PR for 4th of July Parade, Fairy Tale Trail, Cornucopia, International Women’s Day, Benefit Show, Spring Benefit Dinner Dance, Dreams Delivered, Contributions Breakfast, and four annual membership open houses. Maintained Facebook, Twitter, and email accounts for publicity, press, member, supporter, and beneficiary communications. Wrote press releases, cultivated positive press relations, and monitored web for mentions of WCE. Determined effectiveness of PR/marketing efforts by leveraging Google Analytics to track campaigns; utilized Google Alerts to monitor media coverage. Managed annual budget. Generated monthly reports for Board meetings.• Generated 22% membership growth by creating and launching compelling marketing/public relations campaign that attracted new members.• Boosted Facebook likes 300% and Twitter followers 122% by deploying targeted social media strategies.• Raised awareness of WCE by initiating and facilitating Meetup group that grew to 110 members in four months.• Achieved high attendance at membership event by launching “#JointheWCE” campaign. • Played role in revitalizing WCE’s brand image as member of ad-hoc branding committee that created new logo, mission statement, brand pyramid, and publication materials.

Managed public and media relations initiatives for next generation performance food and beverage brand.• Secured 50 interviews on prominent podcasts for Dr. Andrew Hill, truBrain’s lead neuroscientist, by researching 300 podcasts and crafting/distributing persuasive custom emails.• Compiled and managed extensive press contact list of 250 journalists in food tech sector.

Chicago, Il

Create a variety of content marketing pieces for a Chicago career coaching firm.• Wrote innovative, search optimized blog entries on JMA's website.• Wrote specialized marketing pieces such as sell sheets and informational guides.

Winnetka, Il

Taught seventh grade humanities class, planned interdisciplinary curriculum, and provided numerical/written feedback to students and their parents. As seventh grade team leader, planned outdoor education trip, corresponded with parents, and facilitated regular team/class meetings. Coached middle school field hockey team to undefeated 2014 season.• Integrated social media into class curriculum by using Twitter account to connect with young adult authors, history scholars, and other teachers and coordinating Skype sessions with authors and scholars.• Raised awareness and donations for American Cancer Society, RISE International, and Honor Flights by coordinating service learning projects and fundraisers.• Introduced use of Google Forms to streamline student council voting and teacher/course evaluations.• Played key role in ISACS accreditation process by compiling Social Studies Committee report, as well as rewriting grammar and writing curriculum to focus on five traits of writing and individualized instruction.

Pennsburg, Pa

Planned curriculum and delivered instruction in history classes, including Civics, Global Issues, World Cultures, ESL World Cultures, US History, ESL US History, and World History I. Coached championship varsity field hockey and lacrosse teams. Served as dorm parent for international students.• Elevated faculty teaching effectiveness by organizing and presenting quarterly workshops on creating course websites and writing narrative reports.• Overhauled all three middle school history courses by writing course descriptions, selecting textbooks, designing activities, formulating questions, and creating meaningful sequence of courses.• Planned four-day excursion to Washington, D.C. that aligned with seventh grade curriculum. Selected and scheduled transportation, lodging, meals, and museum visits.• Contributed to school accreditation process as member of Mission Review Committee. Researched school culture and partnered with colleagues to craft succinct, relevant mission statement.

Dublin, Nh

• Taught Ancient World History and United States History.• Coached Varsity Soccer and Varsity Lacrosse.• Chaired a Student Discipline Committee that made recommendations to the Head of School.• Coordinated the publication of the 2005-06 yearbook.• Served as the primary resident dormitory parent for the freshman girls’ dorm.

Culver, In

• Taught Humanities 10 with an experienced mentor teacher.• Coached Varsity Soccer and Varsity Lacrosse.• Collaborated on interdisciplinary curriculum development weekly with a team of Humanities 10 teachers.• Established the “Leadership Committee for South Africa” to begin the school’s connection with community service opportunities in South Africa, which led to a trip to a South African orphanage.

Watertown, Ct

• Taught Current Events, Research Paper, Pre-Algebra, Algebra I, and Study Skills. • Coached soccer.• Advised a group of 5 students.• Served as a dorm parent for girls from around the world.

Mals, Social Sciences

Social Media Bootcamp

Study Abroad, Global Marketing, Fall Semester Junior Year Of College

Ba, History And Economics

Activities and Societies: Student Council, Phi Alpha Theta, Omicron Delta Epsilon.

Education record

Activities and Societies: Yearbook (Editor), Soccer, Ice Hockey (Captain), Lacrosse.