Christina Eustace Email & Phone Number

Canton, Massachusetts, United States

• Lead in concept and brand development of all seasonal campaigns, photo shoots, logo design and packaging for in-house brands.• Asset provider and manager for omni-channel use.• Responsible for retail environment; signage, murals, etc.

• Graphic designer for DXL Group, Inc. including redesign of the Harbor Bay logo and brand identity as well as all of it's packaging and label components. • Conceptual UX design and navigation tying brick and mortar brand identity to the customer UX experience.• Created and designed screen printing artwork for National Hockey League Women's Plus-Size fashions focusing on more feminine and hip team visuals.• Creative Consultant and designer of environmental/retail design for Main Street Liquors and Jordan's Liquors.• Designed Brand Identity and logo for BK Apothecary; Health and Wellness.

Canton, Ma

Creative leader for omni-channel brand and seasonal campaigns for 5 divisions. Oversee creative teams (large and small) of art directors, designers, copywriters, photographers, stylists and production. Produced seasonal image assets, in-store signing, direct mail, packaging, catalogs, training books, e-mail, e-commerce, digital media, social media, tv and radio. • Lead in concept and brand development and design of all seasonal campaigns, photo shoots, logo design and packaging for in-house brands.• Responsible for retail environment; signage, murals, fixtures, props, and music.NOTABLES* DXL Brand Awareness rose from 13% in 2013 to 33% (and climbing) in 2015.* Spring 2015 Direct Marketing initiative to a segment of customers approximately tripled the response rate and more than double the AOV.* National TV/Marketing Campaign Results in 16.5% Increase in 2013 Comp Sales.* Coordinated seasonal image asset production for omni-channel and cross-divisional use creating, more efficient timelines resulting in cost savings.

Canton, Ma

Managed, designed and produced packaging and in-store marketing for 3-4 brand divisions (Casual Male XL, Casual Male XL Outlets, Rochester Clothing and DXL) totaling over 350 stores. Responsible for retail environment: in-store signage, murals, fixtures, music and visual communications.• Developed and managed seasonal concepts, promotional/production calendars. Bought and trafficked jobs. • Invented, developed and designed new brand concepts; name, brand, logo design and packaging. NOTABLES* Was an integral member of the team that conceived the DXL brand and retail environment.* Introduced software and printers into the stores which enabled the stores to print their own point-of-sale signage. Managed the software and sign access.

Canton, Ma

Managed, designed and produced in-store marketing for 3 brand divisions (Ecko Unltd. Company Annex, Levi’s/Dockers Outlets by Designs and Casual Male) totaling over 600 stores. Responsible for retail environment: in-store signage, murals, fixtures, music and visual communications. Developed and managed advertising concepts and in-store promotional/production calendars. Managed the buying and trafficking of jobs.• Liaison to Ecko Unltd. brand. Guided marketing and visual merchandising endeavors to assist in growing the start-up chain to over 30 locations in 2 years. Managed budgets for Ecko and Levi’s/Dockers divisions.NOTABLES* Developed a visual communication platform for the field utilizing the store intranet. Set up the sign library on-line for reference and fulfillment through the same system.

Needham, Ma

Designed in-store promotional campaigns and point-of-sale signage. Wrote, edited and designed the company newsletter as well as produced a weekly communication. Organized individualized grass-roots marketing campaigns for over 100 locations. Managed a 2 million budget.• Designed style guides for corporate use in agreement with Levis Strauss & Co., Candies and Ecko Unltd. Managed advertising specifications and approvals with Levi’s, Candies and Ecko Unltd. NOTABLES* Created a new brand strategy to in-store signage including a hierarchy of in-store signage and the development of a “sign library.”* Designed and produced marketing collateral increasing the store traffic from 20 to 60%.

Needham, Ma

Event planner for themed week long training conferences for groups of 40 or more. Planning Included travel, food, lodging, meeting location preparation and social activities. Wrote, edited and designed the company newsletter and training manuals for the Home Office and Field. Designed posters, brochures, logos, marketing campaigns, in-store signage, presentations and forms.