I help clients realize their content as asset instead of a liability. Interview stakeholders and subject matter experts to determine business requirements and user needs. Review competitive landscape to benchmark best practices and opportunities for growth. Translate research findings into concise insights that guides how the brand engages with their audience. Develop an information strategy that improves content findability, enables personalization, and promotes intelligent, reusable, and modular content. Present content strategy to clients and internal teams. Collaborate with product managers, brand strategists, UX, and visual designers to create an actionable roadmap.

Brainstorm, develop, and implement digital marketing ideas for title-specific campaigns to the school and library market. Research and analyze the library and school market to evaluate current marketing and sales strategies and to direct future recommendations. Developed internal taxonomy to enable a focused email marketing strategy and social engagement campaign. Event planning and presentations. Creation of promotional materials including catalogs, thematic reading guides, contests, print/online ads.

Programming, outreach, collection development, literary evaluation, developing digital offerings, content management

Paper based art assistantship, administrative tasks, inventory management

Assist Kathy Caraccio, Master Printer in printing relief and intaglio platesInterview, train, and schedule internsPerform administrative operations including Quicken, File Maker Pro, Microsoft Word, Microsoft Excel, and Photoshop