I have over 30 years of marketing experience across all disciplines on the client and agency side working on international brands as well as on small local assignments. As a 'completer/finisher' I go the extra mile to make sure that I deliver for my clients and keep focused on their needs. but outside of the day job I'm an artist (got to let the right brain have some me-time!) who likes to paint sky, water and anything with a face. You can see my art at christineguptaart.com. In recent years I have increasingly addressed the B2B needs of clients wishing to market sustainable or disruptive technologies and currently my focus is on a unique new technology from EM Energy Solutions of Norway (EMES) which addresses power quality.The problem with renewable energyRenewable energy has become an important factor in today's world but integrating it into the power grid poses significant technical challenges. Power quality is an important aspect of integrating renewable energy into the grid and the use of EMES’s unique electromagnetic technology will help speed up the transition to renewable energy by improving power quality.​The benefit of Norway's experienceNorway's experience of the impact of EV penetration on the grid is ten years ahead of ours and EMES's unique technology has already been proven in that market. Our own UK drive towards NetZero and greater use of renewable energy means that utilities can benefit from that experience to mitigate against the problems that an unreliable power supply will create not only for them but also for their customers.What's happening right nowThe problems on the low voltage side of the grid caused by the proliferation of EVs have now begun. In October 2020 for the first time EV registrations overtook diesel in the UK. In Norway where EV penetration is over 95% the 3-phase grid is facing voltage imbalance as it struggles with EVs recharging at home at peak times. Here we have single phase power supplies and herein lies a critical infrastructure problem for which Gupta Smart Energy and EMES have a solution right now. It's an exciting time for us!