Create and implement creative marketing strategies to promote brand and awareness for non-profit and for profit organizations.

With over 11,943 member offices in 195 countries around the world, WCAworld is the world’s largest and most powerful network of independent freight forwarders. The combined logistics might of the WCAworld membership exceeds that of even the world’s largest multinational freight forwarders.FREIGHTOSCOPE is designed to help thousands of independent freight forwarders with a modern, secure, easy-to-use and affordable digital forwarding platform to manage your forwarding business efficiently. FREIGHTOSCOPE offers two vital products for the forwarding industry.RATE MANAGEMENT SYSTEM to help you with managing and organizing your rate sheets and contracts, access carrier Spot rates and send quotes to your customers quickly.FREIGHT MANAGEMENT SYSTEM is a complete solution to manage all your Sales, Pricing, Operations, Documentation, and billing along with comprehensive reporting and analytics to keep you ahead in the digital forwarding industry.

Create and implement a creative global marketing strategy to promote the WAI brand and awareness of new and existing products and services.Project management of marketing campaigns and content development across all media outlets for the brand and use of the most relevant and effective media outlets (on-line, social, digital, and traditional) to best reach target audiences.Create and deliver clear, relevant, imaginative, and effective marketing copy and content.Responsible for identifying, evaluating, building and growing third party marketing relationships.Maintain active communication with all relevant business units (domestically and globally). Collect and process market requirements, industry insight and customer feedback.Develop relevant metrics and provide regular updates on status and performance of marketing projects and initiatives.Coordinate marketing materials and trade show attendance by supporting relevant business lines to ensure a standardized approach to marketing materials and a single corporate identity.Develop and drive regional editorial calendars for all forms of digital marketing.Develop and lead implementation of a standardized methodology for market segmentation and customer needs analysis.

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of the company SaaS products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.Builds and executes email marketing campaigns, analyzes email marketing KPIs. Implements lead management processes.Management of operational database marketing activities, including list creation, segmentation, management, and quality control. Provides data quality services and guidance to keep marketing data consistent and complete. Manages the preparation of presentations and trade show materials using marketing resource materials such as brochures, data, slides, photographs, and reports.

Increased website traffic by 26% and inbound links by 76% to assure marketing dollars are used to maximize revenue.Forecasted, tracked and reported results from marketing efforts.Responsible for creative design and scheduling of weekly e-mail blasts, quarterly e-zines, surveys, collateral, website and advertising for SaaS products and services.Increased SEO ranking through maintenance of public relations database and uploading press releases to company website & social media.Created and implemented content management campaign.Managed & participated in trade shows.

Enhanced company stature and stimulated 70% sales growth through the design, development and adoption of a profitable business marketing plan targeting C level executives.Recruited, trained and managed solutions driven staff.Managed sales and marketing efforts resulting in average annual revenue increases of more than 15% per year. Created a responsive and market-driven organization. Substantially improved company visibility through aggressive marketing campaign. Developed and cultivated strategic alliances with key vendors.