Murooj is leading and managing Yemen's National Financial Switch and the National Wallet Company (Yemen's first Mobile Money service) to kick-start a digital transformation in Yemen’s present economic turmoil.

• Overlooking all Millicom Mobile Financial Services (MFS) Markets in African to ensure delivery of revenues, connections and Agent network • Formulation and implementation of all markets distribution strategy • Provided strategic direction and commercial assistance to all MFS markets • Develop commission’s strategy ensuring channels mix will deliver revenue and profit growth goals increasing efficiency where applicable

• Delivered commercial activities across 3 functions: Customer experience (CXL), Customer Operations & Retail (Indirect and Direct) • Responsible for formulating then executing all strategy, accountability for sales and revenue targets, customer experience and service delivery• Delivered increased performance with efficiency in CXL, Customer Operations and Retail• Operated in the business as an executive director ensuring strategy development and implementation

• Delivered revenues, connections & product mix across all market segments• Led full channel team including; Enterprise Sales team, Retail Sales team and Franchise Channel• Formulation and implementation of full markets distribution strategy • Provided strategic direction and commercial relationship management of partners• Developed commission’s strategy ensuring channels mix delivered revenue and profit growth goals • Operated in the business as an executive director ensuring strategy development as well as implementation

• Assisted Vodacom Tanzania with the creation of process to enhance the direct sales call centre • Provided technical support in the creation of tool kits used for mobile money field marketing integration in developing markets, including role profiles, call reports, SLA’s and reporting systems • Appointed to provide a three year plan to Express Vending for increasing their kitchen supplies and catering department turnover by 350%.

• Formulated, developed and executed sales strategies to facilitate growth • Implemented distribution strategy for 10.2 million subscribers• Managed direct and indirect payment / recharge channels • Instigated and implemented new distribution incentives to trade partners • Launched M-Pesa mobile money transfer service building outlets from 70 to over 4,500

• Managed strategic and operational capabilities of the largest Region• Developed annual strategy and executed plans and increased annual revenues• Led strategic review of the businesses to identify new sales channel opportunities • Introduced business case for ‘Mobile Freelancers’ direct sales channel • Launched ‘Vodacom Zanzibar’ doubling subscriber levels and increased turnover by $1.4m

• Managed all aspects of profit & loss strategic sales and business management• Full P&L responsibility for marketing & advertising clients – Coca Cola, Vodacom, One Cell• Established the 1st mobile field money marketing execution strategy in Tanzania