Authored articles on a variety of subjects for magazines such as Boca Raton, Worth Avenue, Ocean Drive and Via Delray, and local newspapers including The Happy Times. Served as Interim Managing Editor for Palm Beach Illustrated and Fort Lauderdale magazines. Created printed and written material for successful local political campaigns. Authored professionally produced plays including The Miss Globe Incident, Judy Alone and Aunt Bunny’s Travelin’ Kitchen.

Developer of content, brand messaging and descriptions of the products and services of the leading slip-resistant safety footwear provider. Communicating the features, benefits and advantages of Shoes For Crews to our B2B and B2C customers through the creation of copy and content, ranging from product descriptions to sales and marketing collateral to workplace safety information, in a variety of formats from print to digital, catalog to blog to video.

Instrumental in developing the voice and current brand identity of this multi-channel retailer through the creation of copy for its Web, catalog and retail advertising campaigns. Duties included writing and editing the full-color catalog; overseeing the creation of SEO-sensitive product copy, banners and homepage features for Levenger.com; signage for the retail stores; copy for newspaper, magazine and online advertisements; weekly e-mail ads; product packaging and collateral projects.

Entered the company as Assistant Editor, promoted to Senior Editor in 2002, then promoted to Managing Editor in January 2005, overseeing the Mini Mags division. Created and developed editorial content for national monthly publications on a variety of subjects for Mini Mags Group. This division’s publications included Mini Mags, Micro Mags, Digests and calendars – with combined total circulation of more than 50 million copies, sold at checkout counters in the U.S. and Canada. Day- to-day duties included writing and/or copy-editing books, supervising freelance writers and proofreaders, developing new titles and creating headlines and cover copy.

Created all printed materials (including newspaper advertisements, brochures, playbills and newsletters) for South Florida’s long-running regional theater company. Conducted Caldwell’s Theater For Schools program, which entailed working with area youth, public speaking and fund raising. Co-authored the Caldwell main stage theatrical production, But Not For Me, which was successfully produced in August 1994 and September 1995.