With 25 years of experience in the food, wine and spirits industry, I have developed a diverse understanding across different platforms, including operator, supplier, distributor, and agency. My passion for ambassadorship, education, and coaching has enabled me to build and lead high-performing teams, create and execute effective brand strategies, and foster long-term relationships with key accounts and partners.In my most recent corporate work, I acted as West Region Director at Strategic Group, overseeing an expert team of Moët Hennessy Portfolio Specialists including a Master Sommelier spread across major markets in the western United States. I actively modeled best practice behaviors for the team, such as delivering high-level trainings and presentations, emphasizing the end-consumer experience in luxury positioning, and managing budgets and time efficiently. I also collaborated with national accounts and distributors to drive sales growth, market share, and brand awareness for the Moët Hennessy portfolio of luxury wine and spirits brands. In 2023, I fulfilled a professional life-plan by moving back to Santa Barbara in a desired customer-facing capacity, consulting full-time across multiple projects. I am motivated by the challenge and opportunity of working with beautiful patrons, premium products and profit-driven services. I strive to deliver excellence and value to my clients and stakeholders.