Christopher File

Christopher File Email and Phone Number

Sales & Marketing Leader ♦ Business Development & Growth Management ♦ Business Transformation @ Guelph Twines Ltd.
guelph, ontario, canada
Christopher File's Location
Kitchener, Ontario, Canada, Canada
About Christopher File

✦ Summary ✦As an accomplished Sales and Marketing Leader, I’ve found my successes have been achieved by designing and executing strategies to drive significant revenue growth and optimal service. I specialize in developing new business opportunities, aligning sales and marketing initiatives with corporate objectives, and building and leading high performing teams that succeed through a culture of inclusion, collaboration, and engagement. I am also proficient in recognizing clients’ needs and goals, cultivating key relationships and partnerships, implementing continuous improvements, and market assessment, entry, and expansion.✦ Areas of Expertise ✦Sales & Marketing Management • Business Development & Growth Management • Market Penetration Strategies • Brand Management • Customer Experience Strategies • Key Account Management • Relationship Building & Management • Negotiations • Team Building & Leadership • High-Performance Culture • Training & Development • Coaching & Mentoring • Project & Program Management • Strategic Planning & Execution • Change Management • Budgeting & Forecasting • Innovative Solutions & Improvements • Presentations • and more…✦ Key Achievements ✦▸ Consistently exceeded sales and performance goals; developed and implemented strategic sales and marketing growth plans; established key client relationships and partnerships.▸ Enhanced sales operational efficiencies; designed and improved processes and metrics.▸ Improved customer service and satisfaction; implemented customer feedback and recommendations.▸ Achieved significant savings through numerous projects and actions.▸ Provided key assistance with navigating the organizations through the pandemic crisis.▸ Raised employee engagement and retention; built optimal team cultures and developed team members into advanced roles through coaching and mentoring.

Christopher File's Current Company Details
Guelph Twines Ltd.

Guelph Twines Ltd.

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Sales & Marketing Leader ♦ Business Development & Growth Management ♦ Business Transformation
guelph, ontario, canada
Website:
guelphtwines.com
Employees:
3
Christopher File Work Experience Details
  • Guelph Twines Ltd.
    Account Manager
    Guelph Twines Ltd. Oct 2024 - Present
    Guelph, Ontario, Canada
    The Account Manager at Guelph Twines LTD is responsible for building and maintaining relationships with existing customers, while aiming to increase sales by identifying and cultivating relationships with new customers. The Account Manager serves as the primary point of contact, addressing complaints and handling sales inquiries. Additionally, they contribute to improving marketing initiatives and work to enhance Guelph Twines' presence in the cable filler, twine, and new emerging markets.
  • W.C. Smith Wholesale Distributor Inc.
    National Sales Manager
    W.C. Smith Wholesale Distributor Inc. 2021 - Oct 2024
    Clifford, Ontario, Canada
    W.C. Smith Wholesale is a 190 year old company that sources goods globally to service a diversified clientele in today’s marketplace; vast available products include consumer electronics, houseware, health and beauty, children’s toys, and fireworks.In this role, I Oversee sales and marketing operations with a portfolio of over 1,500 products encompassing the development and execution of strategic sales plans, business development, customer engagement, and budgeting; supervise 17 team… Show more W.C. Smith Wholesale is a 190 year old company that sources goods globally to service a diversified clientele in today’s marketplace; vast available products include consumer electronics, houseware, health and beauty, children’s toys, and fireworks.In this role, I Oversee sales and marketing operations with a portfolio of over 1,500 products encompassing the development and execution of strategic sales plans, business development, customer engagement, and budgeting; supervise 17 team members. Administer contract negotiations and key account management; forecast and track client account metrics. Establish customer relationships and partnerships; serve as a member of the Management Team.• Exceeded sales and performance goals through the development of effective sales and marketing strategies, team member training, and client relationship building and management;o Successfully increased sales by 12.4% within the initial 6 months; o Designed targeted digital and print advertising to primary consumerso Led major account acquisition (Leon’s Canada, Patrick Morin); provided specialized racking for bedding program• Enhanced sales operational efficiencies; developed and improved processes and metrics.• Increased employee engagement and retention by building optimal team culture;• Assisted team members in the movement to promotional roles through coaching and mentoring.• Conducted training sessions on sales and marketing strategies, negotiations, purchasing, and policies to help with the educational & development growth of the team.• Instrumental in New Website Development; assisted in the building and design. In the first year web sales exceeded forecast by 42%. Show less
  • Remax
    Realtor
    Remax Jan 2020 - Sep 2023
    Kitchener, Ontario, Canada
    I worked with a local real estate team in Kitchener/Waterloo but surrendered my license and no longer work in this industry.
  • Goodlife Fitness
    Group Fitness Instructor (Part-Time)
    Goodlife Fitness 2008 - 2022
    Kitchener, Ontario, Canada
  • Quest Brands Inc.
    National Sales Manager
    Quest Brands Inc. 2006 - 2021
    Brampton, Ontario, Canada
    QUEST BRANDS INC., Brampton, Ontario Quest Brands is a leading manufacturer of quality fencing, weed control fabrics, home and garden, and plant products for both consumer and commercial applications.National Sales Manager, 2011 – 2021Territory Manager, 2006 – 2011Quest Brands Inc., National Sales Manager and Canadian Sales ManagerLed sales operations with responsibility for designing sales and marketing strategies, business development, customer service and retention… Show more QUEST BRANDS INC., Brampton, Ontario Quest Brands is a leading manufacturer of quality fencing, weed control fabrics, home and garden, and plant products for both consumer and commercial applications.National Sales Manager, 2011 – 2021Territory Manager, 2006 – 2011Quest Brands Inc., National Sales Manager and Canadian Sales ManagerLed sales operations with responsibility for designing sales and marketing strategies, business development, customer service and retention, budgeting and forecasting, and key account management; developed all retail-based pricing; supervised a national sales team. Drove sales growth and acquired numerous major clients; negotiated contract terms and pricing. Finalized and implemented commercial goods products; collaborated with the Purchasing department and overseas suppliers for new product development. Served as a member of the Leadership Team.• Consistently surpassed sales goals with an increase of over 50%; developed and implemented strategic programs and marketing/merchandising solutions;o Successfully managed multiple key clients, including Lowes, Home Depot, Walmart, Canadian Tire, Costco, Rona, Menards, Home Hardware, and several more.o Increased market share and product penetration through the development of off-shelf merchandiserso Designed and attended over 200 trade shows; established relationships• Improved purchasing efficiency and acquired significant savings by transforming the forecasting and budgeting process; streamlined inventory carryover and storage fees.• Raised customer satisfaction and improved sales processing; implemented customer feedback and changes.• Attained cost savings through effective negotiations of major programs with numerous national retailers.• Led team to achieve Vendor of the Year award recognition.• Delivered training sessions covering sales and marketing, purchasing, and administrative procedures. Show less

Christopher File Education Details

Frequently Asked Questions about Christopher File

What company does Christopher File work for?

Christopher File works for Guelph Twines Ltd.

What is Christopher File's role at the current company?

Christopher File's current role is Sales & Marketing Leader ♦ Business Development & Growth Management ♦ Business Transformation.

What schools did Christopher File attend?

Christopher File attended Lakehead University, Conestoga College, Wilfrid Laurier University.

Who are Christopher File's colleagues?

Christopher File's colleagues are Devon Suggitt, Jack Mcdonald, Mike Ironberg.

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