Christopher File Email & Phone Number

Guelph, Ontario, Canada

The Account Manager at Guelph Twines LTD is responsible for building and maintaining relationships with existing customers, while aiming to increase sales by identifying and cultivating relationships with new customers. The Account Manager serves as the primary point of contact, addressing complaints and handling sales inquiries. Additionally, they contribute to improving marketing initiatives and work to enhance Guelph Twines' presence in the cable filler, twine, and new emerging markets.

Clifford, Ontario, Canada

W.C. Smith Wholesale is a 190 year old company that sources goods globally to service a diversified clientele in today’s marketplace; vast available products include consumer electronics, houseware, health and beauty, children’s toys, and fireworks.In this role, I Oversee sales and marketing operations with a portfolio of over 1,500 products encompassing the development and execution of strategic sales plans, business development, customer engagement, and budgeting; supervise 17 team… Show more W.C. Smith Wholesale is a 190 year old company that sources goods globally to service a diversified clientele in today’s marketplace; vast available products include consumer electronics, houseware, health and beauty, children’s toys, and fireworks.In this role, I Oversee sales and marketing operations with a portfolio of over 1,500 products encompassing the development and execution of strategic sales plans, business development, customer engagement, and budgeting; supervise 17 team members. Administer contract negotiations and key account management; forecast and track client account metrics. Establish customer relationships and partnerships; serve as a member of the Management Team.• Exceeded sales and performance goals through the development of effective sales and marketing strategies, team member training, and client relationship building and management;o Successfully increased sales by 12.4% within the initial 6 months; o Designed targeted digital and print advertising to primary consumerso Led major account acquisition (Leon’s Canada, Patrick Morin); provided specialized racking for bedding program• Enhanced sales operational efficiencies; developed and improved processes and metrics.• Increased employee engagement and retention by building optimal team culture;• Assisted team members in the movement to promotional roles through coaching and mentoring.• Conducted training sessions on sales and marketing strategies, negotiations, purchasing, and policies to help with the educational & development growth of the team.• Instrumental in New Website Development; assisted in the building and design. In the first year web sales exceeded forecast by 42%. Show less

Kitchener, Ontario, Canada

I worked with a local real estate team in Kitchener/Waterloo but surrendered my license and no longer work in this industry.

Kitchener, Ontario, Canada

Brampton, Ontario, Canada

QUEST BRANDS INC., Brampton, Ontario Quest Brands is a leading manufacturer of quality fencing, weed control fabrics, home and garden, and plant products for both consumer and commercial applications.National Sales Manager, 2011 – 2021Territory Manager, 2006 – 2011Quest Brands Inc., National Sales Manager and Canadian Sales ManagerLed sales operations with responsibility for designing sales and marketing strategies, business development, customer service and retention… Show more QUEST BRANDS INC., Brampton, Ontario Quest Brands is a leading manufacturer of quality fencing, weed control fabrics, home and garden, and plant products for both consumer and commercial applications.National Sales Manager, 2011 – 2021Territory Manager, 2006 – 2011Quest Brands Inc., National Sales Manager and Canadian Sales ManagerLed sales operations with responsibility for designing sales and marketing strategies, business development, customer service and retention, budgeting and forecasting, and key account management; developed all retail-based pricing; supervised a national sales team. Drove sales growth and acquired numerous major clients; negotiated contract terms and pricing. Finalized and implemented commercial goods products; collaborated with the Purchasing department and overseas suppliers for new product development. Served as a member of the Leadership Team.• Consistently surpassed sales goals with an increase of over 50%; developed and implemented strategic programs and marketing/merchandising solutions;o Successfully managed multiple key clients, including Lowes, Home Depot, Walmart, Canadian Tire, Costco, Rona, Menards, Home Hardware, and several more.o Increased market share and product penetration through the development of off-shelf merchandiserso Designed and attended over 200 trade shows; established relationships• Improved purchasing efficiency and acquired significant savings by transforming the forecasting and budgeting process; streamlined inventory carryover and storage fees.• Raised customer satisfaction and improved sales processing; implemented customer feedback and changes.• Attained cost savings through effective negotiations of major programs with numerous national retailers.• Led team to achieve Vendor of the Year award recognition.• Delivered training sessions covering sales and marketing, purchasing, and administrative procedures. Show less

Bachelor Of Administration, (Concentration: General Business And Marketing)

Activities and Societies: House Treasurer, Football, Basketball, Baseball

Diploma In Business Administration Marketing Program

Education record

Continuing Education