• Worked across the Sam’s Club account, crafting creative and tactical strategy for weekly influencer activations

• Launched a small camera store, curating, testing, and marketing hundreds of cameras• Hiked throughout Utah, climbing over 162,000 vertical feet in 2023• Traveled, driving across the USA, attending Taylor Swift’s Eras Tour, and exploring London

• Oversaw the RFP process, guiding all teams from introduction call to client presentation• Partnered with client and sales teams to craft tactical campaign strategy and creative assets• Consulted clients, ensuring all messaging, talent, and creative content fit their marketing needs• Researched target audiences and competitive landscapes across client verticals• Led creative brainstorms across the Los Angeles, Utah, New York, and London offices• Wrote and designed 45 insight-driven proposals, signing: NERF, Mucinex, and Paramount+ • Managed deadlines between cross-functional teams, never missing a client deadline

• Collaboratively created and pitched 145 unique proposals in 2021, resulting in $8.8M in new business, in addition to increasing 2020’s client bookings by 200%• Write and pitch influencer marketing proposals in connection with Sales and Client Service teams 
• Research and present market insights, guiding both clients and the Sales team on best strategy 
• Advocate for prospective and existing clients internally by writing and designing custom content tailored to specific business needs and goals 
• Diversify BEN’s client base by specializing in tech, financial, and automotive accounts

• Researched, created, and shared a comprehensive analysis of all of RainFocus’ competitors giving the sales team and product marketers the tools they needed to win accounts• Wrote social media content, blog posts, press releases, and media pitches• Planned campaigns with the marketing managers, strategizing how to reach target accounts • Assisted with email marketing campaigns, collecting and analyzing data on campaign effectiveness • Managed multiple projects with tight deadlines using the Agile method

• Strategically planned, wrote, and executed advertisements, signs, postcards and other material for an in-house agency• Developed communication strategies for several of BYU’s brands including Bachelor of General Studies and BYU Salt Lake Center

• Collaborated with Tether Seattle to help launch Purposeful, a charity platform backed by the Bill & Melinda Gates Foundation, by leading my team to create a brand position grounded in research and art directing the final concept• Conducted peer-to-peer qualitative and quantitative research on Gen Z for an international organization with an emphasis on social, emotional, and spiritual needs• Compiled Gen Z research findings into a digestible narrative, creating a print and digital book• Participated in qualitative and in field research for the Provo Bike Collective, resulting in an increase of retained volunteers and over $100,000 in savings across the organization

• Mastered multiple cataloging software programs, trained new employees on features • Became go-to software expert for Special Collections Curators and Reference Desk employees• Created and managed Excel documents to track all items within the Special Collections vaults• Ensured all historically significant items were properly preserved

• Executed studies relating to consumer packaging and personal giving• Scheduled and oversaw in lab research, in addition to conducting in field research