Chris Hamel Email and Phone Number

P&L ownership of a $300M global e-commerce business, focused on driving profit through transformative product strategies, cutting-edge merchandising tactics, and building world-class user experiences.• Leadership of 26 global team members across product marketing, product management, merchandising strategy and operations, analytics, engineering, pricing, digital marketing, finance, voice of customer, procurement, paid and organic search.• E2E category ownership from demand generation (traffic) through fulfillment and customer satisfaction (NPS).• Leverage transactional data, market intel, and customer research to define the optimal assortment strategy and bring new products and services to market.• Improve operational effectiveness through the adoption of Agile principles and Scrum project management frameworks.• Increase conversion rate and AOV by relentlessly A/B testing and optimizing all parts of the site funnel and customer journey including new features, merchandising, and personalized user experiences.• Grow profit with pricing and promotion strategies that deliver short-term transactional value, increase lifetime value, and support acquisition and retention efforts.• Foster a team culture of customer obsession, data-centricity, and accountability through the use of OKRs and engaging operating routines (weekly/monthly/quarterly business reviews).• Develop go-to-market programs for new product launches and adoption campaigns, supported by comprehensive value proposition and positioning assessments.• Build business cases, define requirements, and produce product and engineering roadmaps that deliver continuous iterative experience enhancements and step-function increases to customer value.• Be a model for cross-functional leadership and pragmatic prioritization across the organization.• Report into the Executive Team to effectively influence and advocate for my business needs.• Partner with manufacturing (1P) and negotiate with 3PFs to reduce costs.

Member of leadership team for Vistaprint’s corporate line of business (SaaS) and head of Vistaprint’s subscription loyalty programs, leading a team of 11 strategy, product management, and pricing managers.• Brought in to build a product management and merchandising organization, scaling the team from 0 to 11 members in the US, EU, and Tunis, taking on the pricing organization as well.• Establish value proposition and positioning frameworks to evolve our assortment strategy and grow sales across the product and services portfolio.• Own roadmap development and engineering requirements for feature enhancements within the e-commerce experience, from navigation to checkout.• Partner with engineering to integrate new PIM and CMS systems critical to growing global SKU count from 500 to 50,000.• Create a process and team structure to support rapid new product introduction.• Develop operating routines and collaboration models centered around core KPIs, consistent decision-making frameworks, and customer obsession.• Completely overhaul the organization’s approach to pricing with in-depth customer and data analysis, achieving improvements to acquisition as well as operational scale.• Through promotion, take on ownership of subscription loyalty program to redefine components and establish a go-to-market strategy to drive adoption.

• Key leader in transforming the leads business into an online marketplace through the creation of a supply-side web-based platform (SaaS) for insurance providers and standing up and scaling a B2B Marketing organization.• Translate customer needs into platform product and feature roadmap through cross-functional collaboration and agile operating routines with UX, engineering and sales.• Develop go-to-market strategy, value proposition and brand positioning for B2B business.• Build B2B marketing team and establish and scale lead generation (MQLs/SQLs) activities across digital marketing channels (paid social, display, search, retargeting) through rigorous A/B testing.• Partner with sales and account management teams to create lead nurturing and lifecycle marketing programs including sales enablement materials.• Leverage core KPIs and engagement metrics to create lead scoring logic.

Product lead for the launch of a new promotional products and apparel brand and website, helped create product support functional teams in our Tunis office (data entry, photography, copywriting), and built a catalog of >1,300 products (15,000 SKUs) in North America and Europe. Led the creation of proprietary PIM and CMS systems to drive the user and merchandising experience on the website. Managed third-party partner and supplier relationships.

Managed the North America promotional products, apparel, and gifts [PPAG] team, owning all product development, pricing, offer and site merchandising, coordinated marketing activities across channel teams, growing portfolio to $72M (26% YoY growth). Led Vistaprint’s first global go-to-market strategy, driving marketing activities across North America, Europe, and Asia Pacific markets.

Responsible for growing repeat customer revenue for our largest customer segment through 1-to-1 communication strategy, created forecasts and reporting to drive strategic focus areas. Developed multi-touch marketing programs for various customer segments. Evolved our data and reporting to look beyond standard transactional metrics (bookings, gross profit, average order value, conversion rate) to customer metrics (repeat rate, product adoption, LTV) and leveraged this spectrum of data points to track and measure A/B test performance.

Developed the strategies and campaign logic for Vistaprint's first customer lifecycle email programs. Leveraged SQL to compile customer data and extract key insights around new customer acquisition, website drop-off and churn behaviors in order to determine the most impactful parts of the customer journey and messages to send to increase customer lifetime value (LTV).

Worked to understand and define key customer segments, crafting compelling and target email communications while partnering with our internal creative agency to bring these messages and offers to life. Responsible for driving revenue through rigorous A/B testing within the email channel and reporting out weekly on progress towards our financial targets for each customer segment