Christopher Kelley Email & Phone Number

Bethlehem, Pennsylvania, United States

• Spearheaded consumer pricing strategy and execution for STG’s North America Online and Retail Divisions B2C Ecommerce Business Units, driving growth and competitiveness.• Championed the execution of all price changes, including manufacturer-driven/Map price changes, ensuring agility and responsiveness to market dynamics.• Optimized core pricing systems regularly, aligning them with the most current business objectives and enhancing operational efficiency.• Managed competitive pricing software, leveraging data to make informed decisions and maintain a competitive edge in the market.• Devised and sustained an annual and multi-year pricing strategy for each business unit, striking a balance between competitiveness, net sales growth, and margin enhancement.• Established a comprehensive suite of pricing rules, policies, strategies, and operating procedures, providing a robust framework for pricing decisions.• Fostered collaboration with Merchandising and Marketing teams to optimize promotions in line with pricing objectives, enhancing promotional effectiveness.• Delivered regular insights and feedback to cross-functional partners, fostering a culture of transparency and continuous improvement.• Presented regular updates to senior executives (c-suite) on pricing strategy and performance, ensuring alignment with strategic objectives.

Philadelphia, Pennsylvania, United States

• Drove the competitor data process via a third-party vendor, enhancing data quality and quantity.• Supported internal teams and external partners by creating recurring dashboards and ad hoc reports.• Collaborated with the Product Management team to develop tools that automate and simplify pricing execution and analysis.• Assisted cross-functional teams in evaluating three distinct pricing levers: Everyday Pricing, Clearance/Regional Pricing, and Promo Effectiveness.• Developed retail guidelines and managed adherence to rules nationally and by zone.• Ensured new items have correct costs/retails and addressed items with outlier margin monthly.

Camp Hill Pa

• Managed key chain-wide FMCG categories for Pricing: Upper Respiratory, Pain Care, Digestive Health, Vitamins, Bath, Hair Care, etc.• Developed and recommended TPR promotions.• Analyzed price survey, margin, and movement data to inform pricing decisions.• Collaborated with Category Management teams to implement pricing and Category strategy.• Forecasted the impact of proposed price actions and monitored executed actions for necessary adjustments.• Developed and maintained zone pricing strategy throughout the chain.• Ensured data integrity of new items.