Grand Ozarks MediaContent Creation, Marketing DirectorJanuary 2015 - current Little Rock ARDeveloped robust conditional email campaigns based on customer interactions with the platform that improved monthly retention rate by 17% • Strategized, developed, and managed paid digital marketing campaigns across Amazon Ads, Instagram, and Facebook • Led all SEO efforts and conversion funnels to generate monthly unique visitors to the site and new monthly revenue • Designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve the visitor to paid conversion rate • Planned, performed keyword research, and outlined 250 blog posts designed for SEO and managed a team to promote and grow content • Implemented an A/B testing framework for SEO purposes for all content which incrementally improved the rank for targeted keywords • Built and planned multiple projects through various stages to include content creation, editing, cover planning, launch planning and sales page optimization

• Communicated progress and roadblocks to stakeholders including executive management and made proactive recommendations to remove roadblocks leading to the on-time and on-budget delivery of the project • Set deadlines for incremental goals, allocated budget and worked across software, marketing, and executive teams to ensure all teams were properly resourced • Met 100% of deadlines and project goals to build over a dozen custom education programs and enroll military students into those degree pathways • Managed a team of 52 Military Admission Subject Matter Experts and 2 Associate Directors to work cross-functionally with University and marketing teams to align marketing messaging with the project scope • Worked with C-level executives to create the vision and goals of the project and acted as the voice of customer to ensure quick product adoption • Created and managed presentations for delivery to military and civilian education departments to meet rigorous budget standards • Created and participated in weekly reporting to VP level for Board of Director meetings

Working as Senior Military Admissions Advisor - Team Lead in technology based school. Lead Team to goal or higher every cycle for 7 cycles. Personal production focused on personally developed leads. Heavy phone work assisting prospective students in exploring options, discovering solutions, gathering proper documentation to enroll in school.

Written and/or joint ventured hundreds of keyword rich SEO articles and blog posts for various companies, featured communications specialist for textbroker.com, freelance script writing for producers and directors, ebook author, direct marketing maverick.

Worked closely with Site Director of traditional college to boost enrollment. Generated 83 applications in 5 month period for record January start. Developed and implemented lead generation and tracking systems for inquiry follow up. Attended Education Fairs and Chamber events for Business Development and Lead Generation. Created direct marketing campaigns offline and online to increase public awareness of programs and direct response for student application.

Partnered with Everglades University to expand student population as Admissions Counselor using relationship sales techniques.

Responsible for developing leads through cold calling and referrals, scheduling individual interviews, and exceeding all sales quotas by satisfying customer needs. Heavy phone work, individual interaction with customers, with a focus on customer service, and handling a diverse, organized file. Worked with Director of Recruiting to overhaul and improve New Student Orientation, increase community involvement with the KLRT 3 on 3 Basketball Tournament, Chaired the Student Retention Committee.