Head Of Performance Marketing
CurrentJoined the business as Performance Marketing Manager and was fast-tracked through two promotions to a Head of Department.Oversees a multi-million pound Performance Marketing budget and executes a full funnel, cross-channel strategy using Media Mix Modeling.Manages a team of 3 direct reports with responsibility for customer acquisition and business growth through PPC, Display, SEO, Affiliates & Paid Social.Reports into the executive board to relay information on the success of our… Show more Joined the business as Performance Marketing Manager and was fast-tracked through two promotions to a Head of Department.Oversees a multi-million pound Performance Marketing budget and executes a full funnel, cross-channel strategy using Media Mix Modeling.Manages a team of 3 direct reports with responsibility for customer acquisition and business growth through PPC, Display, SEO, Affiliates & Paid Social.Reports into the executive board to relay information on the success of our performance channels, as well as recommending and justifying budget changes.Appoints and liaises with multiple external partner agencies, with responsibility for their performance.Collaborates regularly with other Heads of Department (Product, Data, Development, CRM) in order to deliver best-in-class, AB-tested ad copy, to the most relevant customer audiences.Responsible for implementing and maintaining marketing measurement suites, including Google Analytics, Search Ads 360, PowerBI and Google Tag Manager.Key Highlights:- Increasing monthly customer acquisition by 79% over three years.- Reducing new customer CPA by 36% in the last 12 months.- Transitioning both PPC and SEO management from agency to in-house, significantly reducing cost whilst increasing new customer revenue by 44%. - Project managing the migration of SEO and GA4 to a new website, including the complete redesign of the Meganav.- Restructuring the way in which performance marketing spend was allocated to various channels and campaigns, allowing for more granular optimisation of top-of-funnel spend, resulting in a 68% increase in engaged website visits. Show less
