Global Marketing Manager - Bmg Music Publishing
London, United Kingdom
Role - Reporting to SVP BMG Music Publishing Worldwide – New YorkInitiate and deliver creative multi-channel digital marketing projects in UK and globally.Develop, co-ordinate and implement digital marketing strategy for BMG Music Publishing worldwide.Research, monitor and analyse customer behaviour and digital campaign performance.Build BMG brand awareness, customer loyalty and BMG Music catalogue awareness worldwide.Manage IS&T systems internally and with third party providers. Hosting, streaming, media storage etc.Engage Senior Management regarding Digital strategy - long/medium term digital business planning.Act as Futurologist to ensure rapid uptake of bleeding edge technology. Facilitate a rapid response approach to changing trends in the digital space and the needs of customers. Stay ahead of the game.Engage with large (BBC/ITV/CH4) and small media organisations to develop bespoke applications and develop ongoing commercial relationships.ResponsibilitiesCo-ordinate and ensure timely delivery of complex digital projects.Manage and motivate a global team - France, Spain, Germany, Scandinavia, USA & UK.Manage developers in Bulgaria, UK & USA.Agency Management - Vetting & Employing Digital Agencies to undertake projects; Digit (London), Global Beach (London), Pancentric (London), Bit10 (Coventry), AlterNet Inc. (New York, Miami).Meet systems reliability and campaign performance targets.Communicate globally to ensure ‘buy-in’ to large projects by staff worldwide, motivate uptake, manage compromise and change.Manage multi channel advertising budget. PPC Campaigns, SEO, Print & affiliate marketing.Budgeting, reporting, forecasting, procurement, all with a close eye on ROI.