I work with a talented team at Asymmetrica Labs, where we bring the science of winning user attention from modern distracted readers to businesses and publishers that want to increase website performance. We improve trust, emotional connection, and human engagement on the web by enhancing comprehension – the invisible, tenuous links between what brands say and what consumers experience.Co-founder and reading / literacy advocate with a demonstrated history of applying neuroscience & psychology to web, mobile, and UX technologies. Entrepreneur with experience building & bridging effective teams across research & development, product, marketing, IP, and QA.Co-inventor of typesetting technology to improve readability, legibility, and comprehension of text, including intelligent text compression, fixed-layout ebooks, and smart word spacing.Published author & researcher in the cognitive neuroscience of word and letter perception and empirical aesthetics of visual-form.Skilled in statistical modeling, entrepreneurship, typography, typesetting, and public speaking. Strong business development professional with a PhD in Neuroscience from University of Arizona.