Christopher Patterson Email & Phone Number

Houston, Texas, United States

Online reputation building for companies and executive leadershipCrisis and critical issues advice, protocol creationSocial media sentiment monitoring & analysisExecutive thought leadership strategySocial media channel strategyCorporate podcast strategySocial media content strategyOnline community management strategySEO website strategyUtilize Wikipedia strategy to build online reputationWebsite design for crisis, proxy fight and cyberattack situations

Houston, Texas Area

○ Manage 5-person team of digital producers. ○ Drive social media strategy for accounts with more than 1 million followers.○ Lead creative efforts on website livestream and YouTube page.○ Update & maintain fox26houston.com○ Update & maintain FOX 26 Houston mobile apps.○ Work hands-on with all on-air talent in regards to digital publishing on our website, apps and social media.○ Train the entire staff on digital tools the station uses to communicate with the public. ○ Coordinate paid social media campaigns targeted at key demos that respond to various franchises the station produces.○ Manage Email marketing efforts, includes design and creation.○ Report website and social analytics to management and corporate headquarters.○ Act as lead on all station initiatives that run through the website and social media.○ Work with counterparts at other FOX-owned and operated stations to ensure the highest level of reporting.○ Editorial planning with digital reporters○ Work with corporate leadership to ensure station practices are in line with the latest trends.○ Coordinate with digital sales manager to monetize content created by the digital team.○ Lead weekly meetings on station digital efforts that include the creative, news and sales departments.

Greater Denver Area

○ Manage 17-person digital team filled with social media managers, producers, editors and reporters. ○ Work hands-on with all social media managers in crafting a strategy for growth among all platforms.○ Launched a social media brand that grew to 600,000 followers on Facebook in two years and one million live stream viewers a week in two years.○ Update & maintain dailyblastlive.com○ Update & maintain Daily Blast Live mobile apps.○ Work with several vendors to ensure Daily Blast Live’s broadcast has the digital tools it needs to be a digitally integrated show. ○ Coordinate paid social media campaigns meant to help increase ratings among affiliates in key markets.○ Draft weekly reports informing key stakeholders of the progress of the show’s social media presence.○ Produce & Run a special 15-minute pre-show for Facebook Live and YouTube meant to generate comments and build viewership for the show.○ Produce Digital-only shorts meant to help Daily Blast Live reach new demos on key social media platforms.○ Coordinate with 44 TEGNA, Scripps and Hearst local news stations around the country to integrate Daily Blast Live content into their daily social media offerings.

Greater Atlanta Area

Report news on all digital platforms used by Cox Media Group------------------------------------------------------------------------------- Post breaking news, enterprise reporter stories, and viral stories on WSBTV.com- Communicate with WSBTV viewers on social media platforms while staying on brand. - Drive viewers to WSBTV’s newscasts using digital tools like Facebook, Twitter, Instagram and mobile app alerts.- Work with on-air talent to ensure the best reporting and community interactions on social media with WSBTV viewers.- Create short informative and fun videos for all WSBTV social media accounts.- Edit video using Avid Newscutter for WSBTV.com and social media platforms. Videos include newscast teases, web exclusive reports and daily newscast video.- Create station graphics using Photoshop, teach digital team members how to use Photoshop.- Monitor website analytics and social media analytics in an effort to identify which stories should get prominent positions on the website.

Greater Milwaukee Area

Train all newsroom staff on web tools -------------- Use Google Analytics to identify successful strategies to increase unique visitors- Decipher analytics data from Facebook Insights and Twitter Analytics to identify which social media practices were best- Create written instructional documents for news staff- Work one-on-one with news staff to ensure best practices that drive traffic to cbs58.com- Train staff to create SEO-friendly headlines and news stories.- Work with producers to include multiple website mentions in all newscasts- Increase station’s social media followers on Facebook and Twitter- Produced daily 12 p.m. email newsletterLaunch new CBS58.com-------------------------------------------------------------------------- Coordinate with several station departments to determine essential needs on the new CBS58.com- Worked with WorldNow to build new website with new station branded focus on weather.- Create custom modules not offered by web provider using HTML and Javascript coding.- Worked with sales management to determine advertisement positions and revenue possibilities.- Worked closely with the graphics and promotions department to determine new look of CBS58.com- Set up FTP connection to website for use by meteorologists to update forecast and weather images.- Used surveys created on SurveyMonkey.com to get viewer feedback on different builds of the website before settling on a final design.Help Sales staff maximize profits on all web platforms--------------------------------------------------------------------------- Train account executives what positions are available for sale on the website, and mobile apps.- Teach sales staff how to use and read website and social media analytics- Help sales team generate revenue building projects such as client pages- Attending client meetings to provide a clearer picture of what CBS58.com can offer sales clients.

Greater Milwaukee Area

Update and maintain www.fox6now.com-------------------------------------------------------- Write news stories, edit photos and process videos for www.fox6now.com- Maintain and build communities across several Facebook & Twitter Accounts- Train on-air talent and producers to post stories, photos and video to station website- Work with the Real Milwaukee team to ensure best practices in posting online and on social media. - Built and maintained database for consumer complaints news reporting department. - Managing 25 hyper-local community websites. Includes building up base of contributors, engaging members of local government, and moderating discussions by community members on each website.