In this role, I am responsible to strategize, develop and execute digital marketing campaigns such as SEO/SEM, paid acquisition, email, content, and social media. I play a critical role in driving revenue and profit growth trajectory while positioning the company for dramatic growth. I collaborate with teams responsible for all traffic generation in order to optimize each conversion path. I generate comprehensive reports for clients overall business analysis and monitors industry trends and new product offerings to stay up to speed and ahead of the competition.In addition, I stay abreast of major automotive and major industry trends and events, including the seasonal cycle of the auto business and incorporates this in website optimization strategies. I seamlessly incorporate industry/market best practices and proactively provides professional guidance and recommendations regarding emerging digital and new marketing technologies. I articulate and conceptualizes, communicates and executes digital marketing concepts to achieve desired results. I prepare and presents at Digital Marketing events regarding digital marketing strategies and website optimization.Furthermore, I create and manage the account strategy with relevant account team members in order to produce a unified account plan. I conduct lead generation analysis for optimization and conversion that continually improves ROI; identifies web analytic trends and opportunities for improving site conversion rates and user experience; oversees UX/UI designers to fully understand the customer journey and maximize visitor conversion goals; increases web conversion rates leveraging web elements and copywriting; develops hypothesis and builds and executes A/B tests according to the optimization strategy and testing plan; and manages and optimizes navigation, landing pages, website calls-to-action (CTAs), and lead-generating forms.Experience using the following platforms.-Salesforce-Oracle-Tableau-Google Analytics-Google Data Studio-Confluence-Sincro Website Platform-Microsoft Word Including Outlook, Teams, Excel, Word and Powerpoint.-Marchex-Photoshop-Zoom
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