• Managed, re-designed and expanded underachieving home draught business channel over multi-year span. My responsibilities included managing relationships with clients, tracking sales and expenses, and developing growth strategies based on industry insight and available data.• I coordinated sponsorship commitments, interacted and negotiated with clients, and tracked sponsorship expenditures to analyze and evaluate value to the company's objectives.• Contributed to managerial decisions on the strategic growth of the company, in the areas of sales/marketing, production, and distribution. Notably, the simultaneous decision to to transfer 300,000 litres of bottling production to another brewer, and undertake a $250,000 launch of canned product. • Analyzed existing businesses within the company's operations for opportunities to reduce costs, maximize revenue, and improve product/service quality.