Christopher Shu Email & Phone Number

Director of Marketing with a strong passion to always deliver at the highest caliber and has demonstrated success at building and growing customer relationships. Started as the driving force for marketing all aspects across the cinema product portfolio including the support and management of the entire product lifecycle from development, pre-launch, announcement, go-to-market execution, to end-of-production in a lifecycle management role. Have managed a portfolio of over 50 products and have successfully launched over 30 new products into the market. Have grown to manage the development, production, creation, and delivery of marketing, advertising, and promo assets by working with internal partners and external vendors on a global level.Skilled at managing multiple projects simultaneously from inception to implementation, analyzing industry trends to increase efficacy of messaging, and establishing global teams that are effective at working collaboratively.An influencer across multiple departments among peers and stakeholders and a key contributor and leader to the success of the organization.Developed, implemented, and supported both division and brand positioning, identifying audiences and overarching marketing strategies to effectively target them.

Listed skills include Product Marketing, Product Development, New Business Development, Strategic Planning, and 27 others.