Christopher Steeves Email & Phone Number

Canada

Fredericton, New Brunswick, Ca

Fredericton, New Brunswick, Ca

Bedford, Ns, Ca

- Responsible for growing a vertical team of product managers.- Work with direct reports to ensure the successful delivery of digital products, features, and major marketing initiatives. - Audit and support flagship products to drive user engagement and new traffic by directing requirements, new features, user experience, search optimization that will attract visitors in target markets around the world.- Develop processes to meet the needs of a rapidly growing team.- Oversee product profitability and revenue generation. Work with sales to find alternative revenue streams and user monetization opportunities.

Bedford, Ns, Ca

- Developing the product strategy and technical requirements for web properties in the online casino space. Working with developers, content, design, analytics, and project teams to map out product requirements, project scope, and timelines.- Design and execute product roadmaps- Develop user personas, oversee market research and brand positioning.- Creating interactive low-medium fidelity wireframes to showcase the product vision to better inform design and development teams. - Monitor user data to ensure that users are flowing effectively through the funnel- Conducting A/B tests to determine the validity of UX/UI changes. - Monitor and evaluate competitor products to better inform product strategy and profitability

Halifax, Nova Scotia, Ca

- Works collaboratively with a team of designers, developers, and content marketers to create and execute inbound marketing strategies for B2B and B2C manufacturing clients across North America.- Builds data-driven and robust digital marketing strategies for clients.- Continually optimizes digital channels and assets through on-going analysis using Google Analytics, heat maps, and other tools.- Creates traditional and interactive content assets- Plans, implements, and manages high-performing PPC campaigns- Increases organic website traffic with thoughtful SEO strategies and keyword research- Writes copy for a variety of channels such as web, print, and digital ads- Maintains strong working relationships with clients in Canada and the US

Moncton, New Brunswick, Ca

- Coordinated with franchise owners across Canada to develop marketing material on a local, regional and national level.- Built a content marketing strategy from the ground up, with a focus on both sponsored and native content.- Worked alongside the development team to build an automated and robust referral engine aimed at home sellers with a high NPS score. - Co-developed a national marketing playbook for franchisees across Canada. - Increased share of traffic acquisition from Facebook to over 33% through the adoption of a corporate Facebook Ads strategy.- Produced and managed landing pages for the use in PPC advertising. Along with managing those PPC campaigns. - Worked to develop cohesive corporate sales materials, including in-person sales pitches, webinars, and digital assets.- Developed key messages for company leadership for use in media. Prepared company leaders for live interviews (BNN, CTV, Globe and Mail).

Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (B.A.)