Christopher Strickland Email & Phone Number

Tulsa, Oklahoma, United States

Tulsa, Ok

- Professional Marketing Manager working directly with Large Retail/Wholesale Distributors in the Hunting and Fishing Industry.- Lead the execution of marketing events and campaigns with all outside agencies and retail customer Marketing teams including MLF, BASS, and FLW.- Manage email campaigns and social media channels that target strategic marketing efforts to improve sell through at retail.- Coordinate, create and distribute all marketing and commercial materials for both retail and trade show events.- Promote uniformity and consistency of all Navico brands per company policy.- Work directly with and support both the North American Sales and Product teams to increase sales and gain market share.- Design, develop, and implement point of sales materials to increase in-store visibility, build awareness and strengthen the company’s story at a trade level.- Design and deliver merchandising POP assortment materials and in-store displays.- Promote the company’s brands by leveraging materials and information provided by vendors.- Develop, set and track against key performance indicators (KPI’s) to measure program effectiveness.- Assist in the development of compelling value propositions and product promotional tools in order to drive sales and increase demand beyond the direct customer to the end user.- Drive regional advertising that grows the Navico brands through the national co-op and Performance Marketing programs increasing both consumer awareness and sales.- Negotiate with vendors, budget management and prepare ROI results to management.- Manage national digital rebate campaigns with an online partner.

Tulsa, Ok

- Leads logistics team providing seamless coordination for all shipping and receiving meeting customer satisfaction. - Direct distribution operations to achieve productivity, accuracy and timeliness of all shipments meeting customer needs. - Train shipping department personnel in roles or responsibilities regarding global logistics strategies. - Assess and recommend ideal shipping methods to meeting customer needs, specifications while managing costs. - Developed long and short term goals for business development tactics meeting customer satisfaction. - Exemplify second-to-none service delivery in all interactions with customers. - Continuous improvement of the customer service experience, creating engaged customers with the goal of facilitating incremental growth. - Take ownership of customer issues and follow issues through with approved resolution.

Tulsa, Oklahoma Area

- Execute B2B sales strategy for the West Coast region/distribution channels; Sales strategy meeting or exceeding profit objectives.- Established strong business relationships with buyers of assigned accounts; maintain professionalcommunication with the accounts management.-Identified new opportunities for product placement with distributors increasing sales on average by 12.6% in 2015.- Prepared regional strategic sales plans, evaluated sales performance and take appropriate corrective action as needed to maintain profitability expectations.- Maintain current knowledge and understanding of the regions consumer market; dedicated time with consumers/customers within the region providing market feedback to ensure product development, merchandising and pricing meets consumer/market needs.- Create/present product presentations, invoice pricing and promotions to members of management for regional accounts.- Managed the price quotation process and sales administration for regional accounts - Provide forecast quantities for anticipated product needs; support demand/planning forecasting.- Actively participated in Sales and Operations planning; provide input for product demand, production scheduling and finished goods inventory relative to the proper channel.- Provide input to management on the domestic and international business strategic plans.- Track and implement customer marketing/coop funds as directed.

Tulsa, Oklahoma Area

- Developed positioning and marketing plans for new products through new product research, analysis, evaluation and strategy.Managed over 500 SKU’s under the fishing brands of Quantum PT, Fin-Nor and Van Staal.- Worked directly with external advertising agency developing brand strategy for both digital and print advertising/media campaigns.- Participated with Materials/Operations, Research and Development for scheduling and prioritizing of new and existing products from both domestic and international suppliers.- Provide Sales and Marketing forecast analysis for new and existing product, product cost and pricing and new product launch strategy.- Responsible for leading a cross functional team charged with design, implementation and administration of the corporate policies for new product review and approval process.- Participate on cross-functional teams to decrease inventory and streamline overall product development to improve capital position.- Negotiated FOB and DDP costs in the Product Development process.

Tulsa, Oklahoma Area

- Certified and instructed OSHA, DOT, EPA and FAA mandated courses.- Responsible for the development and maintenance of annual training requirements for the various business units at the Tulsa Maintenance Facility and throughout the multiple line stations in the United States.- Worked with training and safety professionals along with government agencies to ensure accurate reporting of required annual training.- Coordinated the communication and work efforts between the Management and Union representatives through presentations, reports and regular meetings; kept the departments current on required training and safety procedures.- Worked with cross-functional teams on the implementation of the American Airlines Lean Manufacturing/Continuous Improvement Workshops.- Participated in Continuous Improvement Events with Management and Union members identifying ways to increase production and decrease costs.

Bachelor Of Business Administration, Marketing

Business Administration, Marketing