Chris Sutton Email & Phone Number

Ottawa, Ontario, Canada

I manage a terrific team of language experts, information architects and web publishers who are responsible for preparing and publishing digital content at CIHI. The Content Delivery Department consists of our editing team, translation team, web services team and information architecture/seo team, and together they ensure CIHI content is easy to find, easy to read, and easy to use.

Ottawa, Ontario, Canada

Ottawa, Canada Area

My role is to be the subject matter expert in content organization, labeling, navigation, search, taxonomy, and information architecture for CIHI’s digital ecosystem. In this role I also lead the search engine optimization efforts for CIHI’s website, which includes developing and executing the on-page and off-page SEO strategy, and establishing the policies and standards that govern our IA and SEO work.

Ottawa, Ontario

As team lead, I direct the day-to-day efforts to:• make CIHI’s web site content easy to read, easy to find and easy to share. • develop and guide a social media strategy that engages our growing online community. Whether it’s optimizing content for search, developing social media campaigns, or finding a way to intelligently integrate new content onto an already complex web site, it’s my goal to ensure our digital content supports CIHI’s mission. Highlights• I launched the organization’s first social media program, establishing its policies, setting the strategy, developing the content and training the staff to build a highly engaged multi-platform online community.• I played a leading role in the redevelopment of CIHI’s web site, helping to establish the new site map, information architecture, SEO standards, and redeveloping much of the on-page copy.

As Director of Communications and the senior, “go-to” communications lead for this national, member-supported nature organization, my marketing communications strategies effectively profiled its programs in a crowded field, and built lasting support for its efforts. Highlights•I grew our email prospect list, recruiting 120,000 leads over four years and maintaining an active community of 50,000 existing and potential customers.•The search marketing program I developed was successful in converting an average 1,300 web visitors to registered prospects each month. •I launched an online advocacy program, recruiting 20,000 members in less than two years; tens of thousands of letters written to policy decision-makers, and I was successful in converting many of these advocates into donors.•I developed and implemented a media relations strategy. I prioritized media opportunities, coached senior staff, and prepared talking points. I was the primary media contact and the lead on crafting public messages. •I managed the completion of all communications products linked to financial targets and corporate/foundation funding deliverables. •As a member of the executive management team and the primary communications resource for the organization, I advised leadership on emerging issues that may have affected the organization’s brand or mission. •I ensured that language, tone and substance of all of the organization’s communications were consistent – from member newsletters to media releases, and published reports to funding appeals.•I managed the day-to-day operations of the organization’s outreach and engagement, managed teams as large as four, developed budgets, negotiated contracts and managed relationships with a variety of marketing external service providers.

As the first person to hold the position of Communications Manager when I joined the organization in 2005, I introduced their first media relations strategy, launched a digital communications strategy, and implemented an internal brand development program to bring consistency and quality control to our marketing communications efforts.

As senior writer I succeeded in explaining complex scientific concepts to media, and promoting the merits of media engagement to tenured faculty and staff. As director, a position created specifically for me, I developed strategic direction to our media efforts to effectively portray the Engineering School as one of the leading research institutes in the world. Highlights• I developed and implemented a media relations program that increased employee participation in media interviews and public appearances by 150%, and that expanded the School’s network of strong relationships with science and technology journalists. • I doubled the number of times the School or one of its faculty was mentioned in a major general interest print publication, and almost tripled the number of media hits in trade and specialty publications.• Produced the School’s first media relations operating plan and established the program’s first performance-based metrics to track progress. • Executed a media and promotion plan for the 30th Anniversary of the Internet Conference that garnered international coverage and helped to establish the School as “the birthplace of the Internet”.

Mba, Business, Management, Marketing, And Related Support Services

Master'S, History

Ba, History